Dear friends, I send you this letter on the Tuesday between Martin Luther King Jr. Day and Joe Biden’s presidential inauguration. It is quite the juxtaposition, especially this year. I hope you find meaningful ways to mark both occasions, along with everything they represent. On an important fundraising note, Avalon is prepared to respond […]
With year-end digital fundraising campaigns raising a significant amount of revenue each year, every nonprofit should design and execute one. These types of campaigns can capitalize on Cyber Monday and Giving Tuesday, or rely solely on a series of targeted emails and follow ups. As the case study below demonstrates, these campaigns are well worth the effort when you create urgency and convey a clear and compelling case for support.