Dear friends, Happy Thanksgiving! I hope you are able to rest and restore a bit this week. I am celebrating at home with my sons Luca and Alex, which is different for us and a necessary precaution. However, we’re having fun with it. Luca is home from college through December, and (drumroll, please…) we have […]
With year-end digital fundraising campaigns raising a significant amount of revenue each year, every nonprofit should design and execute one. These types of campaigns can capitalize on Cyber Monday and Giving Tuesday, or rely solely on a series of targeted emails and follow ups. As the case study below demonstrates, these campaigns are well worth the effort when you create urgency and convey a clear and compelling case for support.