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This summer, I’ve been taking my oldest son to look at colleges. Like me, he’s analytical, so we started by making a list of the critical things he requires: does College X have the business program he wants? Study abroad? The right club sports offerings?...
With year-end digital fundraising campaigns raising a significant amount of revenue each year, every nonprofit should design and execute one. These types of campaigns can capitalize on Cyber Monday and Giving Tuesday, or rely solely on a series of targeted emails and follow ups. As the case study below demonstrates, these campaigns are well worth the effort when you create urgency and convey a clear and compelling case for support.