FYI Blog

Clients in the News – February 2020

Increasing Safety for Pigs and Humans Farm Sanctuary and six other animal welfare groups filed a federal lawsuit recently, seeking to make it illegal for slaughterhouses to kill pigs that arrive at the pork-processing plant unable to stand. These potentially sick animals are more likely to harbor and transmit food-borne diseases, which can be dangerous […]

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February 21, 2020

DMAW AdVents Feature: Testing Informed Delivery

Of all the shiny, new things in the world of direct marketing, the United States Postal Service’s Informed Delivery is one that shows real promise as a new way to make your mail stand out in the crowd.      

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February 18, 2020

Clients in the News – January 2020

  “Hunger doesn’t go away once the holidays are over, in fact, January and February is a time we see a lot of need from those who are really having trouble making ends meet,” said Joanna Warner with the Maryland Food Bank. So MFB is joining forces with the Enoch Pratt Library throughout January, to help […]

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January 29, 2020

A Strong Year-end Finish

Last year, we saw the Trump Bump of 2017 morph into a bit of a Trump Slump of 2019 for marketers and nonprofits. So we were thrilled to see our clients’ supporters wholeheartedly respond to our year-end campaigns to end 2019 on an encouraging note. All but one of Avalon’s clients saw an increase in […]

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January 24, 2020

A Culture of Continuous Improvement

As we begin the new year, processing the year end results (AWESOME) and working on plans for 2020, I’m reflecting on how Avalon has grown and evolved since its founding in 1997. We’ve moved forward and evolved as a firm in ways I couldn’t imagine 23 years ago—including our collaborative work spaces and work-from-home options […]

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January 23, 2020

Giving Tuesday’s Impact Continues to Grow

Most of us who work in fundraising were deluged with emails from various nonprofits. But we were also refreshing our donation totals to see how generous donors were being to their favorite causes. In all, Giving Tuesday, the global day of giving, spurred record numbers of charitable giving this week with $511 million raised online […]

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December 5, 2019

The REACH Opens to Everyone

  Like so many people in Washington, DC, we’ve been waiting impatiently for the opening of The Kennedy Center’s expansion: The REACH. We’ve made donations to the building fund, and watched the progress as this huge undertaking came to completion, moving the boundaries of the Kennedy Center beyond the stages of its iconic building. Much […]

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October 28, 2019