FYI BLOG

Marketing Lessons from Mister Rogers’ Neighborhood
Marketing Lessons from Mister Rogers’ Neighborhood

Marketing Lessons from Mister Rogers’ Neighborhood

Some days, doing "the best we can" may still fall short of what we would like to be able to do, but life isn’t perfect on any front—and doing what we can with what we have is the most we should expect of ourselves or anyone else. – Fred Rogers One of my colleagues has kept the above quote near her desk for years—a constant reminder of the basic decency and important life lessons Mr. Rogers exemplified. This year marks the 50th anniversary of his PBS children’s show, Mister...

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NTC: 5 Ways To Ramp Up Digital Engagement
NTC: 5 Ways To Ramp Up Digital Engagement

NTC: 5 Ways To Ramp Up Digital Engagement

Avalon’s digital team just got back from the Nonprofit Technology Conference in New Orleans. Aside from learning firsthand how delicious beignets at Café du Monde really are, our big takeaway is that engagement – in all its forms – is key to fundraising, communicating, and connecting online. Here are our top 5 recommendations for nonprofits that want to strengthen their engagement both today and for the long term:  1. Engagement and Email Deliverability An organization’s sender...

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The Kids Are Alright, but They Aren’t a Cash Cow
The Kids Are Alright, but They Aren’t a Cash Cow

The Kids Are Alright, but They Aren’t a Cash Cow

I love the sea change happening among the younger generation right now. It’s exhilarating to see Marjory Stoneman Douglas students speaking truth to power—demanding “Change, or we’ll vote you out!” I believe these kids might just loosen the NRA’s stranglehold on Washington once and for all. So it’s tempting to think record-breaking nationwide school walk-outs and marches will translate to fundraising. But while I believe in these kids’ ability to change the political landscape,...

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Avalon Named a Best Place to Work by the Washington Business Journal
Avalon Named a Best Place to Work by the Washington Business Journal

Avalon Named a Best Place to Work by the Washington Business Journal

We are thrilled to announce that Avalon has been chosen as a 2018 Best Place to Work in the Greater Washington Area by the Washington Business Journal! With our similar Inc. Best Places to Work for 2017 award, this makes two years in a row that Avalon has been honored for its exceptional company culture. WBJ created this award to pay tribute to “companies that go beyond the norm to foster an enjoyable and meaningful work environment for their employees.” But what makes this...

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DMAW AdVents Feature: “Your Second-Gift Rate Is Talking”
DMAW AdVents Feature: “Your Second-Gift Rate Is Talking”

DMAW AdVents Feature: “Your Second-Gift Rate Is Talking”

Avalon’s Vice President & Director of Analytical Services, TJ Hillinger, recently shared retention insights in the March issue of DMAW's Marketing AdVents. Her article - "Your Second-Gift Rate is Talking - Are You Listening?" - analyzes second-gift rate as an indicator of loyalty and future retention. Read on to learn how the speed of a donor's second gift correlates to long-term value, and what that means for your fundraising strategy. Get Our Newsletter! Sign up to receive...

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Clients in the News – March

Clients in the News – March

Avalon clients have been busy making headlines! Check out these exciting updates from National Geographic Society, the National Parks Conservation Association, Wolf Trap National Park for the Performing Arts, The Trustees, Society for Science & the Public, Galapagos Conservancy, and Farm Sanctuary.
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Avalon Consulting Group, Inc.
202-429-6080
805 15th Street, NW, Suite 700
Washington, DC 20005

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