FYI BLOG
Clients in the News–January 2019
Martin Luther King, Jr.’s birthday is the only federal holiday that’s designated as a national day of service. Avalon’s clients fully embrace this idea, offering many ways—in states across the country—for us all to participate. Follow the links below to...
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Clients in the News–November 2018
Avalon clients are indeed in the news, warming our hearts with their good work, and holding events throughout November and December to help you and your family get in the holiday spirit. It’s that time of year, when Farm Sanctuary marks Thanksgiving by celebrating the humble—living—turkey. This year, FS is holding four Celebration for the Turkeys events to accommodate all the turkey well-wishers—at their sanctuaries in Acton, CA and Watkins Glen, NY. There will be a special...
Clients in the News–October 2018
Here’s what some of Avalon’s clients are up to this fall! If you can’t make it to Boston to visit the John F. Kennedy Presidential Library and Museum in person, good news! The Library has recently uploaded approximately 1,700 digitized rare and fragile photographs from the Kennedy family collection donated by Rose Kennedy. The photos are from the early 1900s through the 1950s and include images from JFK’s childhood with his eight brothers and sisters. They’re like your own...
Avalon Digital Resources
Here's a quick rundown of Avalon best practices for three hot digital topics: monthly sustainers, donor thank-you packages, and avoiding spam filters Looks like everyone got the memo about how loyal monthly sustainers can be the lifeblood of fundraising programs! Monthly giving increased by 40% in 2017 and rose from 14% of all online revenue to 16% of online revenue, according to the 2018 M+R Benchmarks. Donors feel good about giving monthly, as giving over time fits their...
Helping Others Make an Impact
As I write this, Election Day is just weeks away. It’s no secret that the United States has one of the worst records of voter participation in the developed world. In 2016, only 58% of eligible voters actually made it to the polls—and that was a near record! In the last midterm election, only 36.4% of eligible voters turned out. So why doesn’t every eligible American take advantage of this tremendous benefit of democracy—to have our voices heard? According to a 2014 Pew Research...
Engaging Your Mid–Level Donors
As we transition into fall and the busy giving season, I’m looking for opportunities to engage donors in new ways, and offer them more avenues for giving at this generous time of year. For potential mid-level donors, this is a great time to begin building a bridge between low-dollar and major donor programs, in order to cement relationships with those most likely to give at higher levels. To create mid‐level member bridge programs, Avalon capitalizes on the...
The Paper Chase
Does it seem like mailing kick-off meetings and approval deadlines are coming up earlier and earlier? It’s not your imagination. It’s the paper mills. The paper industry has experienced all kinds of turmoil lately, fueled by the closing of paper mills, increased trucking costs, and a ramped-up need for shelf-ready packaging. Consequently, many paper mills are consolidating and producing packaging rather than paper, leading to a decline in the print and writing paper...
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Avalon Consulting Group, Inc.
202-429-6080
805 15th Street, NW, Suite 700
Washington, DC 20005