Happy new year! In our first @AvalonFYI dispatch of 2026, president and founder Allison Porter shares 9 strategic themes that fundraisers should have on their radars this year. Dear friends, Happy new year! I hope the holidays offered you a welcome break and that you feel ready for 2026. It is my tradition to kick […]
As the digital landscape evolves, driven by privacy shifts, AI-powered search, and changing donor behaviors, questions naturally arise about the future effectiveness of advertising. While evolutions to donor behaviors are expected and do require adjustments to paid media strategy, the digital landscape continues to be full of opportunities for nonprofits, and organizations that adapt strategically […]
Read MoreIn a rapidly evolving digital landscape defined by fierce attention competition, nonprofits will need integrated, adaptive, data-driven strategies to stay ahead. Paid media remains a powerful growth engine, and the impact AI has on donor discovery and decision-making will be a key focus in our 2026 strategies, especially within the search channel. As search engine […]
Read MoreIn @AvalonFYI’s final dispatch of 2025, discover how fundraising is changing, strategies for nonprofit resilience, the importance of outer envelopes, gifts that give back, and our warmest wishes for the holiday season! Dear friends, December is flying by, and I feel like my lists have lists! Avalon (and every fundraiser I know) is working hard […]
Read MoreIn this week’s @AvalonFYI dispatch, you will find a GivingTuesday recap, 2025’s word of the year, the rise of “fastvertising,” a very popular case study, your next opportunity, and more. Read it here! Dear friends, Giving Tuesday delivered both momentum and a reminder of the shifting donor landscape. For most of our clients, we saw […]
Read MoreHappy GivingTuesday, fundraisers! In this week’s @AvalonFYI dispatch, you’ll find sector solidarity, how to capture donors’ attention, micro-breaks, the benefits of a “to-don’t” list, and more. Read it here: Dear friends, Happy GivingTuesday! I’m thrilled to see our clients’ campaigns come to life and excited to follow along as Avalon uses real-time data to optimize […]
Read MoreIn this week’s @AvalonFYI dispatch, you will find museum benchmarks, “conditional optimism” for AI, the marketing rule of seven, client news, and more. Read it here! Dear friends, GivingTuesday is in the home stretch, and I can’t wait to see our clients’ campaigns spring to life. I’m also eager to see results, track how incoming […]
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