I hope you are well, notwithstanding news around the Delta variant. If you’re experiencing “COVID ambivalence,” you’re not alone. According to Steven Taylor, professor at the University of British Columbia and author of The Psychology of Pandemics, “Uncertainty is a pervasive, abstract stressor.” The good news, however, is that history points to patterns of psychological recovery after these events, including the potential for what Taylor calls “post-traumatic growth.”
In direct mail news, paper prices are rising. We’re hearing this consistently from industry sources, and it tracks to macroeconomic data. The increase is driven by supply chain factors, including both the price of wood pulp and the cost of shipping logistics. We are monitoring this closely, factoring it into budgets, and planning carefully with production partners. Please reach out to your Avalon teams if you have questions.
According to Federal Reserve Economic Data, the producer price index for wood pulp increased by 42% between June 2020 and June 2021, from 145.9 to 207.9.
And speaking of pet adoption, we love our animal colleagues at Avalon. You’ve met my dogs Churchill and Cisco, and here is the newest addition to the team: data manager and junior data analyst Alice Murphy’s kitten, Willow.