Digital ROI

Innovation + Knowledge = ROI

There Is Power in Knowledge

There is something liberating in knowing what works. It goes beyond validating your instincts, acquired theories of human behavior, and your fondest hopes. It provides nourishment for even bolder ideas. It allows innovators permission for further experimentation.

And the traditional measurements for success allow every idea, every component, and every new theory to be fairly measured and marveled at by all.

Lo and behold, when direct marketing broke free from the subjective biases of Madison Avenue and General Advertising … clients were shocked to discover:

  • People often act in counterintuitive ways.
  • Things that “should” work often don’t.
  • The professed attitudes of consumers are often at odds with their behavior.
  • Knowledge from one niche can be applied elsewhere.
  • What really matters is … the measurable results.

These clarifying truths continue to inspire innovation – in the competitive arenas of email marketing, digital advertising, social media messaging, SMS marketing, virtual events, and even gaming.

The Methods, Mindset, and Metrics of Direct Marketing
Give Digital Much More Power

Regardless of what will become the next Twitter, the marketing methods, strategies, and insights on human behavior developed by the direct marketing industry will continue to provide the surest path to success.

Trends come and go. New technologies will enable unimaginable experiences. But much of what determines human behavior is remarkably timeless.

And many of the same challenges will remain, such as:

  • How can you grab someone’s attention long enough to offer a compelling “you-oriented” case for action?
  • What medium or technique will provide the best ROI and help create a stronger relationship in the long run?

Likewise, other important insights on human behavior – discovered and placed at the core of direct marketing’s re-solicitation strategies – will remain extremely valuable for the next generation of marketers.

Avalon has decades of experience as a multichannel innovator, and we have the best analytics for understanding the ins and outs of every client’s donors: who they are, what motivates them, and what channels they prefer for giving.

That knowledge is like a turbo-charge for your digital strategy – which means more dollars raised, more engaging experiences, and stronger ROI.

National Museum of African American History and Culture

Successful Online List Building

Creating a multi-channel fundraising program for a Museum that members cannot yet visit presented a unique set of challenges. A targeted, multi-channel approach is the key to getting prospects to support this remarkably important addition to the National Mall.

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