Our Inspiration

Our Inspiration = YOU

The Best Stories Start With Careful Listening

We’ve gotten really good over the years at identifying which stories will resonate most with your donors online and in the mail. It’s one of the main reasons why new clients choose Avalon to handle their messaging and stay with our firm so long.

We love supporting organizations like yours, and it is a great honor to interview your leaders and talk with your front-line staff – to hear what most excites them, what made a difference, and how lives were saved, changed, or touched in a meaningful way.

You will discover that we ask a lot of questions.

We want to understand your perspective and speak to your donors with authenticity. We want to represent your voice and find the best ways to engage, inform, inspire, and involve your donors with the most important work of your organization.

The Best Nuggets of Information Often
Come From the Most Unlikely Sources

Asking lots of questions does more than help clarify the key aspects of your work. These interviews help us identify, simplify, and add power to the case for giving that we will feature in your digital ads, email campaigns, fundraising letters, and other persuasive content.

In these relaxed discussions, things will often be said in passing that can add a whole new perspective to how we can approach and develop your most compelling themes.

Often, we will hear a reference to a secondary aspect of your work – that can be crafted into a very powerful story. Or, the inspiration for your next great online campaign could come from a recent discussion you had with a perfect stranger on an airplane, a little talk you gave to a visiting high school class, or a new initiative for which you are seeking a corporate sponsor.

We will likewise want to talk with the people who play an important role in the things your donors value most – to hear it directly in the words and vivid experiences of your clients, supporters, policymakers, scientists, communications team, or other subject matter experts.

In these interviews, we use our experienced “marketing ears” to identify the most illustrative and convincing elements of a future story – and determine the best visual elements, key phrases, personal reactions, tone, level of detail, and most impressive aspects of the stories we will craft for your external audiences.

We love putting these various elements to work to sharpen the message and engage donors in new and more captivating ways.

NEXT: Fulfilling A Dream: Interview With Lonnie Bunch