Creative With a Purpose

Everything We Do Is Based on the Things Most Important to You

Being “different” or “more creative” is not enough.

Whether you’re one of our Online-Only clients or receiving our full suite of multichannel services … you likely have very specific needs – like bringing down the costs of building your list. Meeting an ambitious budget. Selling season tickets for your performances. Launching a successful capital campaign. Recruiting enough citizens to enact new laws. Reactivating lapsed donors at far less cost. Segmenting and stewarding your new online supporters. Doubling the size of donors making automated donations every month.

And those are the results that Avalon delivers.

We Love the Creative Process

Breaking fundraising records and collaborating on new creative ideas can be fun, and we look forward to working with you on these objectives.

It’s our job to be a constant source of new ideas and creative alternatives – to reach even higher levels of success.

It’s our job to speak to the heart and soul of your donors about the role they can play in accomplishing your most important goals.

And we appreciate the opportunity to represent your values, tell your story, and invite the support of the community for your mission.

We Know What Works and Why

One of the fascinating aspects of our work is the ability to precisely measure the impact of a new concept, the added value of one signer versus another, and even the astounding impact of a single, additional word.

Over time, when this research remains a priority of your online and other direct marketing programs, we can discover many valuable insights on your donors’ perspectives, awareness, and where that might intersect with their sense of responsibility.

While testing new ideas, it’s also our job to protect your bottom line – by limiting your financial exposure on anything that might be risky.

We do this by first evaluating new strategies on smaller and safer audiences – large and representative enough to derive a statistically significant winner in our head-to-head tests – but small enough to protect your organization from a major loss of revenue.

It’s important to proceed cautiously with new ideas because even our consensus favorites (from a fun brainstorming session) will sometimes fail to live up to our expectations.

Finding the best combination of winning ideas is often achieved incrementally – where even the best new ideas, formats, and other creative strategies may need additional tweaking before it is prudent enough to send it to your whole donor base – or millions of potential donors.

This type of communication really is a fascinating mix of art and science.

The Kennedy Center

Keeping Acquisition Fresh

The Kennedy Center’s prospecting needed a blockbuster package to announce the 2012/2013 season and improve on diminishing acquisition campaign performance. Avalon came up with a show-stopping package that highlighted a tantalizing list of upcoming shows on the left side of the carrier….

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