Our Analytics Go Deeper and Save You Time
We know you are incredibly busy, so all our reports, phone calls, and meetings are designed to quickly distill the information you need – and identify your actionable options.
We do the hard stuff for you. We will pore through hundreds of pages of numbers, for example, and our systems will factor out the test results that are not statistically significant – so we won’t waste your time speculating on things that look great but could be wildly misleading, due to small sample sizes and mere chance.
We will also save you the time and hassle of creating your own internal reports by customizing our reports to give you the key metrics and other details you want to track – all of which will be available 24/7 for you to simply go in and copy and paste what you need.
But the real magic is in Avalon’s strategic guidance. We will help you identify your most pressing questions, tackle them for you, and help you put the answers to work. From campaign reporting, to dashboards, to donor intelligence, to strategic segmentation, to forecasting, Avalon Analytics is a powerful engine for your strategy.
Protecting You Is Job #1
You would be shocked by how much client time is wasted by other agencies on lots of inconclusive tests. Risky mailings and digital strategies abound, and test rollouts can be based on a flawed test design or highly misleading test results. But Avalon takes both our fiduciary responsibility and the rules for statistics very seriously – so you are protected.
One of the most important things we will do for you is to create a more reliable and cost-effective set of strategies that will produce sustainable, long-term growth for your organization.
Direct marketing can be a humbling business with all its specific, predetermined objectives and precise tools to measure the effectiveness of any tactic and strategy you want to try. So, it’s wise to test everything – even a “consensus favorite” – before gambling on an unproven idea.
For example, focus group participants will vigorously urge you to just send them brief, one-page letters. Yet, longer letters almost always do better in head-to-head tests. Focus groups will also tell you they prefer thicker paragraphs, fewer contractions, and to just skip some of the gimmicks like circling a suggested giving amount. But those are the exact things that help skimmers see the most important points in a letter – earning higher response rates and net income in head-to-head tests.
Our Goal = Your Mission Accomplished
It is also not unusual for the initial numbers in a donor recruitment program to look fantastic, but later come up short – after tracking what those new donors do after they have been brought into your organization. And all these challenges require the patient, methodical, and comprehensive analysis that is one of Avalon’s strong suits.
That’s why Avalon pays close attention to where someone makes their first gift and how quickly they make their second gift to an organization – with tracking tools and re-solicitation strategies found nowhere else. It is one of the most important things we can do to increase retention and the long-term value of your donors.
We also use our Analytics tools to study exactly how, why, when, and where your audience will make their first donations – and everything we can do to make that experience more engaging and enjoyable for them.
Many things people think are adding long-term value to their files (like door-to-door canvassing) are actually far less so – while other things that seem risky on the surface (like Facebook ads or paying for Google search) are actually more valuable than expected. It is critical to know the difference.
Our goal is to ensure that you recruit, retain, and upgrade the donors you need to support your organization to the finish line – until your mission is accomplished.
We Also Have Your Back
We would also welcome the opportunity to stand with you and co-present any important findings or investment options that your board or internal leadership wants to explore. And we will be happy to create the charts and spreadsheets to back up your strategy.
We have the right tools. We have seen the inside of many board rooms. And we know how to present a compelling case to nonprofit leaders. And, in this age of Zoom, we can connect and wow you virtually, too!
In short, you will have a true partner in any of these venues – because we want to meet and exceed your goals just as much as you do.