Fundraising benchmarks provide nonprofits with critical tools to measure their own program performance. Avalon monitors industry benchmarks to keep our fingers on the pulse of nonprofit fundraising. These industry benchmarks give us context and help us identify trends across sectors.
See the latest metrics for fundraising across nonprofit sectors.
Check out the winning campaigns we benchmark ourselves against!
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As fundraising consultants, we love a good benchmark. Give us a hot-off-the-presses report and we devour it immediately.
But as savvy fundraisers, we must share this PSA with the nonprofit world: You are NOT average. You MUST dig into the data behind industry benchmarks
Remember, not all organizations’ programs perform the same. Make sure to read and use benchmarks appropriately.