Rebecca Shapalis
Vice President of Client Services
Rebecca joined Avalon in the spring of 2014 as a Senior Fundraising Program Manager after 10 years with Production Solutions, a direct mail implementation firm. Her extensive experience, deep knowledge, and wide range of skills, including in project management, strategy, and quality assurance, have been instrumental in helping Avalon’s clients control costs and increase revenues.
She is not afraid to try new things and has pioneered the use of new fundraising channels like texting campaigns. Her innovative approach has been especially important during the COVID-19 pandemic, helping clients like Maryland Food Bank, Bread for the City, and the Humane Rescue Alliance engage their donors and fulfill their vital missions in the face of unprecedented challenges. Rebecca has proven that she can find a creative solution to any problem that comes her way, and in April 2022 she was promoted to Vice President.
Rebecca is also actively involved in our industry. In 2015, she won the Emerging Leader Award from the Direct Marketing Association of Washington (DMAW), which recognizes young people with promise who have been in the industry for at least five years. She has also served on the DMAW’s Board of Directors for several years, co-chairs the Marketing AdVents and Marketing Opportunities committees, and is an avid Bridge Conference volunteer.
In her spare time, Rebecca wrangles her two young children and hopes that a strict diet of chicken nuggets and steady stream of Paw Patrol will help them grow into productive members of society. Perhaps relatedly, she is a connoisseur of IPAs.
