Mary Meredith joined Avalon as Vice President of Client Services in the fall of 2019. She brings 15 years of integrated direct marketing experience from an extensive portfolio of clients on both the non- and for-profit sides of the aisle.
Actually, Mary rejoined Avalon—she served as an Avalon senior program manager in the mid-2000s, helping to design and implement successful multi-channel fundraising campaigns for her clients. Since 2006, she has been honing her skills in senior advertising and marketing positions at global and boutique firms including Ogilvy New York, BBDO, and CCAH. Most recently, Mary was the Director of Marketing & Digital Engagement at the international non-profit TechnoServe and worked as a freelance consultant for several years where she specialized in integrated omni-channel direct marketing.
Mary brings a wealth of expertise to Avalon—most importantly, she knows how to design and implement highly effective multi-channel direct marketing fundraising campaigns, public relations initiatives, and advertising campaigns. She has extensive experience promoting brands, developing new brand platforms, and integrating social media with traditional direct marketing channels.
At Avalon, Mary leads the creative and strategic teams working on the Brady Campaign to Prevent Gun Violence, Society for Science and the Public and the Humane Rescue Alliance—creating innovative, effective, multi-channel campaigns, delivered on time and on budget. Mary’s expertise in all facets of direct marketing make her an invaluable senior member of Avalon’s team.
Outside of work, Mary enjoys sailing, fishing, and paddle boarding with her husband and dog. Mary is also a dedicated beekeeper and enjoys ensuring her backyard bees continue to thrive.