Amy has been developing and implementing e-engagement and online fundraising strategies for Avalon clients since 2008. Her work can be seen in Avalon’s successful online programs for Farm Sanctuary, National Parks Conservation Association, Galapagos Conservancy, and The Trustees.
Amy honed her online fundraising and communications skills in the fast-paced world of political fundraising, first for Friends of Hillary/HILLPAC and then at EMILY’s List. As Web Manager at EMILY’s List, Amy managed a major website re-design and contributed to online fundraising efforts that raised more than $5 million for the organization and its endorsed candidates.
As Avalon’s senior director of digital services, Amy supports Avalon account teams in providing comprehensive management and quality assurance for all online fundraising and e-engagement efforts. This includes supporting the day-to-day execution and management of online campaigns, including all online analysis and reporting. Her keen attention to detail ensures client campaigns are flawlessly implemented and seamlessly orchestrated to optimize each program’s online fundraising potential.
In the offline world, Amy is an all-around arts enthusiast and recreational runner. If she’s not playing the violin or piano, she’s probably off running in a marathon somewhere.