FYI Blog


Well-meaning board members, senior leadership, existing and new staff are all guilty of pushing some common myths about fundraising programs.

It’s enough to cause your blood pressure to edge up from frustration!—

Join us for Mythbusters—an informative session at the DMA Nonprofit Conference—as we counter arguments and dispel myths. As direct marketers, we need to help those who don’t know our business learn what’s effective and what’s not, and how to use evidence-based reality to correct misperceptions about what really works in fundraising today. We’ll present real-world examples of how we’re using data to rebut these assertions and protect our strategy—and our programs—one metric at a time.

Join Kerri Kerr of Avalon Consulting, Laura Connors of the National Parks Conservation Association, and John Perell of the Smithsonian for Mythbusters at the in Washington, DC on February 23, from 10:15-11:15 a.m.—get ready to bust some myths (and maybe even lower your blood pressure)!