Avalon President Allison Porter and writer Faith Brown Kerr have authored a chapter in the brand-new book: Sustainable Revenue for Museums: A Guide, edited by Samantha Chmelik. Dedicated to “…the volunteers, staff, and board members at museums, historic sites, zoos, aquaria, botanical gardens, and nature parks,” the guide presents a survey of the best practices being used today by these kinds of nonprofit institutions.
The Avalon chapter, entitled Donations and Fundraising: Management, Evaluation and Metrics, takes the reader through ways to maximize individual giving through data mining and drivers of key metrics, as well as necessary accountability and reporting. It also includes real-life case studies that speak to fundraising throughout the life of a museum: from an idea, to construction, to the grand opening, to soliciting ongoing support as the museum matures.
Other chapters and sections in this comprehensive guide include strategies for passive income (municipal funding, investment income), fundraising and grants, museum services, and retail/onsite services. And the book begins with a section on revenue trends and factors that affect museum revenue.
Sustainable Revenue for Museums is available from the publisher, Rowman and Littlefield, or at Amazon and other online retailers.