Need more of a push? Check out Tom Belford’s blog Mobile and Fundraising (subscription only)
, where he writes, “These days The Agitator
is badgering readers on the importance of mastering mobile almost as much as we hammer away at donor retention.” He goes on to explain even more reasons why, and links to a helpful white paper outlining how to seize the mobile-marketing opportunity.
Google’s changes now make responsive design imperative, and our industry is getting on board. Responsive design was a big topic at this year’s NTEN Conference, and I covered the issue in my recent blog on NTEN takeaways
. For example:
- Don’t just shrink graphics—think about what people are looking for, then rework content for the smaller screen.
- Whatever you do, don’t neglect message. Your content should be not only responsive, but also compelling, with a strong case for support.
Whether your organization leaps into comprehensive redesign or chooses an incremental approach, make sure that responsive design becomes an integrated part of your digital strategy.