Our first priority is the safety of Avalon staff and clients. On March 2nd Avalon ceased company travel, and on March 12th we shifted fully to remote work. We have been telecommuter-friendly for 20+ years, which helped make this a seamless transition. Our IT, communications, work processes, and culture were well-tested and ready to go.
In addition, we are working to support employee wellbeing and to accommodate individual needs. We offer generous and flexible leave policies, above and beyond what the government requires. We are taking special care of our working parents. We have an executive coach on-call for confidential one-on-ones and caregiver check-ins. Also important – we are still having fun together (via Zoom, of course)!
We are working harder than ever to steward our clients’ fundraising programs through the immediate crisis and beyond. Our approach includes enhanced data analysis, agile strategies, increased digital, and skilled creative pivots. On the relationship side, it means great communication and collaborations with both vendors and clients, including their senior leadership and boards.
We don’t have a crystal ball, but we do have benchmarks, tracking tools, agile workflows, strong partnerships, and the best brains in the business. We are guiding clients based on:
To stay on top of current trends, Avalon created several new tools to help measure the impact of COVID-19 on our clients’ fundraising programs. On a weekly basis, we looking at comparison views of FY19 to FY20 for week-over-week revenue as well as cumulative year-to-date revenue comparisons. Please note we have excluded acquisition revenue and performance from social service clients since their revenue patterns are so distinct from other markets given the increased need for their services.
Based on NON ACQUISITION REVENUE, and NON SOCIAL SERVICES CLIENTS:
- Week 20 is down from week 19, and notably below last year. The median variance is 35% BELOW 2019 for the individual week. Key delays and mail date changes are likely still playing a role.
- Week 20 cumulatively is 2% above last year. This has decreased since week 19 and continues the downward trend since early March.
- Cumulatively, at Week 20 there are more clients up than down.
In addition to this report from the Avalon trenches, we want to celebrate our clients who are involved in the front-line covid-19 response for communities who are vulnerable. We are so proud of you!
And more! See Avalon’s Clients in the News Special Covid-19 Edition.
Along the way, we are advancing best practice in response to macro changes. This is work we know can benefit the wider nonprofit community. Whether you are an Avalon client or not, we hope the resources we share here will help to guide your organization in the weeks and months ahead.
DIRECT RESPONSE TOOLS & BEST PRACTICE