FYI Blog

A Strong Year-end Finish

Last year, we saw the Trump Bump of 2017 morph into a bit of a Trump Slump of 2019 for marketers and nonprofits. So we were thrilled to see our clients’ supporters wholeheartedly respond to our year-end campaigns to end 2019 on an encouraging note. All but one of Avalon’s clients saw an increase in […]

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January 24, 2020

A Culture of Continuous Improvement

As we begin the new year, processing the year end results (AWESOME) and working on plans for 2020, I’m reflecting on how Avalon has grown and evolved since its founding in 1997. We’ve moved forward and evolved as a firm in ways I couldn’t imagine 23 years ago—including our collaborative work spaces and work-from-home options […]

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January 23, 2020

The REACH Opens to Everyone

  Like so many people in Washington, DC, we’ve been waiting impatiently for the opening of The Kennedy Center’s expansion: The REACH. We’ve made donations to the building fund, and watched the progress as this huge undertaking came to completion, moving the boundaries of the Kennedy Center beyond the stages of its iconic building. Much […]

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October 28, 2019

DMAW AdVents Feature: “Data Literacy is Key”

Now more then ever, fundraisers are focusing on how data must guide their fundraising decision-making. Check out “Data Literacy is Key” by Avalon CEO, Allison Porter on how can strengthen your organization’s data literacy.  

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October 10, 2019

The Balancing Act

  Happiness  is equilibrium. Shift your weight…You compensate, rebalance yourself so that you maintain your angle to the world. When the world shifts, you shift.   I like this quote by playwright Tom Stoppard—reminding us that we are all in a constant state of finding our balance in all facets of our lives. We’re always making […]

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March 7, 2019

Clients in the News–September 2018

Here’s what some of Avalon’s clients are up to this fall season: Wyoming recently announced a legal grizzly bear hunt within the Greater Yellowstone Ecosystem, so the National Parks Conservation Association is springing into action to try to stop the hunt. Its latest efforts include a video collaboration with actor Jeff Bridges, a Montana resident who is […]

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September 13, 2018

Your Second-Gift Rate Is Talking – Are You Listening?

All seasoned marketers know the importance of securing that second gift as a clear measure of retention. That’s why the second-gift rate and related metrics are such an essential part of Avalon’s quarterly client dashboards. This is the rate of new joins giving a second gift in the first 12 months, reviewed in three-month increments. […]

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December 11, 2017