FYI Blog

Apple Privacy Update and Your Email Tracking

New iOS update and its impact on email tracking There are some upcoming changes to email tracking with Apple devices and Avalon is on it. Apple’s upcoming release of iOS 15 on Monday, September 20, 2021, will include the rollout of Mail Privacy Protection. This feature allows users to block tracking of email metrics like […]

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September 20, 2021

A Strong Year-end Finish

Last year, we saw the Trump Bump of 2017 morph into a bit of a Trump Slump of 2019 for marketers and nonprofits. So we were thrilled to see our clients’ supporters wholeheartedly respond to our year-end campaigns to end 2019 on an encouraging note. All but one of Avalon’s clients saw an increase in […]

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January 24, 2020

Giving Tuesday’s Impact Continues to Grow

Most of us who work in fundraising were deluged with emails from various nonprofits. But we were also refreshing our donation totals to see how generous donors were being to their favorite causes. In all, Giving Tuesday, the global day of giving, spurred record numbers of charitable giving this week with $511 million raised online […]

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December 5, 2019

Online Benchmarking 2019

M+R recently released its Online Benchmarks Study 2019, with lots to inform how we move forward with online fundraising. This year’s study consisted of 135 non-profits, including five Avalon clients (National Museum of the American Indian, National Air and Space Museum, Monterey Bay Aquarium, National Geographic Society, and the National Parks Conservation Association). M+R breaks the […]

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June 18, 2019

Are Your Emails Being Delivered?

With greater volume in everyone’s inbox, it’s becoming increasingly more important (and more difficult) to find a way to stand out in the crowd. But the first challenge to contend with is ensuring your emails actually make it to donors’ inboxes.

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July 9, 2018

What does Netflix have to do with online fundraising?

The Blackbaud Luminate Online Benchmark Report for 2017 is out, with its always-fascinating take on the ups and downs and breakthroughs in online fundraising. This study looks at the metrics of more than 700 non-profits (all Blackbaud Luminate Online customers) to provide overall benchmarks, with those 700 organizations categorized into appropriate sectors, or verticals. There […]

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February 23, 2018

Fasten Your Seatbelts…

Let’s face it: we’re in for another roller coaster year. We know that. What we don’t know is what the high and low points will be; what will trigger or suppress giving; what the political landscape will look like in a year—or tomorrow. As an industry, we need to collaborate more than ever, sharing strategies […]

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January 31, 2018

Strong Year-End = Strong Year Ahead

We’ve been looking at the results from our clients’ year-end digital campaigns, and if your results are anything like ours, it’s a happy New Year indeed. Some takeaways from our analysis: Avalon clients saw strong year-end fundraising results across the board. Some of this success can be attributed to the increased number of emails sent. […]

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January 30, 2018

7 Steps to Giving Day Success

Looking for a way to fundraise off an event or milestone your organization is celebrating? Launch a digital Giving Day campaign to promote your event and bring in revenue at the same time—without breaking the bank. Here are some tips for designing a compelling and effective digital Giving Day campaign: 1. Set your Giving Day […]

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November 14, 2017