FYI Blog

Marketing Lessons from Mister Rogers’ Neighborhood

Some days, doing “the best we can” may still fall short of what we would like to be able to do, but life isn’t perfect on any front and doing what we can with what we have is the most we should expect of ourselves or anyone else. – Fred Rogers One of my colleagues […]

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May 11, 2018

Pay Attention to That Canary in the Coal Mine

A few weeks ago, in his first day as the new Federal Reserve Chairman, Jerome Powell watched the stock market drop nearly 1,200 points. That day was memorable for me, as well—but for other reasons. That market plunge took me back to 2007 when the housing market imploded and the Great Recession began. Back then, […]

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March 12, 2018

Case Study: Pivoting Post-Election

The League of Women Voters of the U.S. (LWV) needed to provide donors with a post-election update as quickly as possible after Election Day 2016—regardless of the election’s outcome. OBJECTIVE: The League of Women Voters (LWV) Education Fund’s objective was to be in the mail within days after Election Day, to brief supporters on the […]

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February 6, 2018

Fasten Your Seatbelts…

Let’s face it: we’re in for another roller coaster year. We know that. What we don’t know is what the high and low points will be; what will trigger or suppress giving; what the political landscape will look like in a year—or tomorrow. As an industry, we need to collaborate more than ever, sharing strategies […]

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January 31, 2018

Strong Year-End = Strong Year Ahead

We’ve been looking at the results from our clients’ year-end digital campaigns, and if your results are anything like ours, it’s a happy New Year indeed. Some takeaways from our analysis: Avalon clients saw strong year-end fundraising results across the board. Some of this success can be attributed to the increased number of emails sent. […]

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January 30, 2018

Ask the Experts: Predictive Modeling Roundtable

Modeling and its efficacy have been under careful review recently, including by Avalon! To see what our nonprofit friends are seeing, I reached out to three industry experts to learn how they utilize predictive modeling to enhance their direct marketing programs. Here’s the roster of folks who provided input: Jeff Huberty, Senior Vice President, Target […]

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January 25, 2018

Clients in the News – January 2018

Start the new year off right by checking out the events and volunteer opportunities Avalon clients are offering throughout the month of January.

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January 10, 2018

Top 8 Fundraising Lessons from 2017

As I look back on nearly 12 months of 2017, I’m choosing to focus on the silver linings in this year of turmoil. Right from the start, we learned a lot about our resiliency and how to weather frequent storms; our ability to change tactics on the fly; and the pressing need to focus on […]

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December 19, 2017

Best Practices: Thank you!

It’s the time of year when Americans count their blessings and gather together to give thanks. And in the world of nonprofit fundraising, let’s focus on just how incredibly powerful that small gesture of saying “thank you” is.

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November 13, 2017
November 7, 2017