FYI Blog

COVID-19 Response and Resources

  In this unprecedented time, Avalon is here.   Here for our staff.   Our first priority is the safety of Avalon staff and clients. On March 2nd Avalon ceased company travel, and on March 12th we shifted fully to remote work. We have been telecommuter-friendly for 20+ years, which helped make this a seamless […]

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April 14, 2020

Giving Tuesday’s Impact Continues to Grow

Most of us who work in fundraising were deluged with emails from various nonprofits. But we were also refreshing our donation totals to see how generous donors were being to their favorite causes. In all, Giving Tuesday, the global day of giving, spurred record numbers of charitable giving this week with $511 million raised online […]

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December 5, 2019

Bringing a Museum to Life

One of the most exciting opportunities in my career as a fundraiser has been Avalon’s partnership with the Smithsonian’s National Museum of African American History and Culture (NMAAHC) in building a robust Membership program to support the Museum’s opening in September 2016. Lonnie Bunch, the visionary leader and founding director of the Museum, was recently […]

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October 23, 2019

Seen and Heard: State of the Industry

Recently, my colleague and fellow data analyst Amy Escobar and I had the opportunity to hear Carol Rhine, principal fundraising analyst at Target Analytics, speak at a DMAW breakfast event. She covered the state of the industry right now, drawing on various Target Analytics analyses, and talked about trends to keep an eye on in this volatile climate. Here are […]

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June 19, 2018

Marketing Lessons from Mister Rogers’ Neighborhood

Some days, doing “the best we can” may still fall short of what we would like to be able to do, but life isn’t perfect on any front and doing what we can with what we have is the most we should expect of ourselves or anyone else. – Fred Rogers One of my colleagues […]

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May 11, 2018

The Kids Are Alright, but They Aren’t a Cash Cow

I love the sea change happening among the younger generation right now. It’s exhilarating to see Marjory Stoneman Douglas students speaking truth to power—demanding “Change, or we’ll vote you out!” I believe these kids might just loosen the NRA’s stranglehold on Washington once and for all. So it’s tempting to think record-breaking nationwide school walk-outs […]

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April 16, 2018

Pay Attention to That Canary in the Coal Mine

A few weeks ago, in his first day as the new Federal Reserve Chairman, Jerome Powell watched the stock market drop nearly 1,200 points. That day was memorable for me, as well—but for other reasons. That market plunge took me back to 2007 when the housing market imploded and the Great Recession began. Back then, […]

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March 12, 2018

Case Study: Pivoting Post-Election

The League of Women Voters of the U.S. (LWV) needed to provide donors with a post-election update as quickly as possible after Election Day 2016—regardless of the election’s outcome. OBJECTIVE: The League of Women Voters (LWV) Education Fund’s objective was to be in the mail within days after Election Day, to brief supporters on the […]

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February 6, 2018

Fasten Your Seatbelts…

Let’s face it: we’re in for another roller coaster year. We know that. What we don’t know is what the high and low points will be; what will trigger or suppress giving; what the political landscape will look like in a year—or tomorrow. As an industry, we need to collaborate more than ever, sharing strategies […]

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January 31, 2018

Strong Year-End = Strong Year Ahead

We’ve been looking at the results from our clients’ year-end digital campaigns, and if your results are anything like ours, it’s a happy New Year indeed. Some takeaways from our analysis: Avalon clients saw strong year-end fundraising results across the board. Some of this success can be attributed to the increased number of emails sent. […]

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January 30, 2018