FYI Blog

Giving Tuesday’s Impact Continues to Grow

Most of us who work in fundraising were deluged with emails from various nonprofits. But we were also refreshing our donation totals to see how generous donors were being to their favorite causes. In all, Giving Tuesday, the global day of giving, spurred record numbers of charitable giving this week with $511 million raised online […]

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December 5, 2019

What’s Next Beyond Email Fundraising?

We took in Digital Day at the DMAW and brought back a host of ideas and trends—here are some highlights that we might think about testing…knowing that none is one-size-fits-all: Lots of organizations shared ideas for designing successful fundraising emails and discussed website trends they are trying out with mixed success. But the most interesting […]

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July 24, 2019

NTC 2019 Takeaways

As portrayed on cult TV show Portlandia, Portland, OR has a reputation of being a little weird in its laid-back sensibility. But Portland also points out its endless possibilities, as its slogan promises: You Can, in Portland. This was the backdrop for this year’s Nonprofit Technology Conference (NTC). Four Avalonians attended NTC in Portland, and brought back—appropriately—an […]

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March 28, 2019

Avalon Digital Resources

Here’s a quick rundown of Avalon best practices for three hot digital topics: monthly sustainers, donor thank-you packages, and avoiding spam filters Looks like everyone got the memo about how loyal monthly sustainers can be the lifeblood of fundraising programs! Monthly giving increased by 40% in 2017 and rose from 14% of all online revenue to 16% […]

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October 22, 2018

Are Your Emails Being Delivered?

With greater volume in everyone’s inbox, it’s becoming increasingly more important (and more difficult) to find a way to stand out in the crowd. But the first challenge to contend with is ensuring your emails actually make it to donors’ inboxes.

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July 9, 2018

NTC: 5 Ways To Ramp Up Digital Engagement

Avalon’s digital team just got back from the Nonprofit Technology Conference in New Orleans. Aside from learning firsthand how delicious beignets at Café du Monde really are, our big takeaway is that engagement – in all its forms – is key to fundraising, communicating, and connecting online. Here are our top 5 recommendations for nonprofits […]

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April 24, 2018