FYI Blog

Avalon Dispatch 01.11.2022

Today’s @AvalonConsultingGroup dispatch takes on the January blues + how to message complex ideas, data storytelling, and our newest employee benefit! Read it here.   Dear friends, Snow was the big story last week. In the DC area, it impacted many people with school closings, power outages, and a traffic nightmare. Meanwhile, Omicron is still […]

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January 11, 2022

Avalon Dispatch 01.04.2022

Check out this week’s @AvalonConsultingGroup dispatch for our 2022 outlook and a few fundraising resolutions. There’s no better place than here to begin the new year!   Dear friends, Happy new year! I hope that everyone enjoyed the December holidays in whatever ways they needed. For me this year, that meant some rest, some fun, […]

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January 4, 2022

Avalon Dispatch 12.21.2021

It’s the last @AvalonConsultingGroup dispatch of 2021! Check out our updates on postage, QR codes, Pantone’s Color of the Year—and, of course, some holiday cheer.   Dear friends, Happy holidays! Avalon will be closed December 22 – 24 and December 29 – 31. Our teams have coverage plans in place for all things year-end. This […]

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December 21, 2021

Avalon Dispatch 12.14.2021

This week’s @AvalonConsultingGroup dispatch highlights how to use stats in fundraising copy + inclusive design, industry news, and creative lessons from Vogue magazine. Get the scoop here!   Dear friends, It was an honor to present at the Direct Marketing Fundraisers Association event last week. Stephanie Ceruolo, Dennis Lonergan, and I spoke on industry trends […]

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December 14, 2021

Avalon Dispatch 12.07.2021

A record-breaking Giving Tuesday, strategic appreciation, psychologically safe workspaces, and more—all in this week’s @AvalonConsultingGroup dispatch. Read it here!   Dear friends, To those who celebrated Hanukkah last week, I hope it was a happy holiday. Avalon enjoyed a virtual Hanukkah celebration, hosted by VP Dara Igersheim, account director Nova Cohen-Prohow, and their families. Thank […]

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December 7, 2021

Giving Tuesday trends bode well for year-end

Heading into Giving Tuesday the year after the extreme generosity of 2020 was making many nonprofit fundraisers anxious. Yet, despite consumer pessimism, other economic indicators (unemployment trending down and markets trending up) seemed to bode well for solid giving metrics at year end. And so far, that’s proving to be true for Giving Tuesday. The […]

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December 3, 2021

Avalon Dispatch 11.30.2021

It’s Giving Tuesday, and that means go-time for fundraisers! We’ve got you covered in this week’s @AvalonConsultingGroup dispatch—with forecasts, messaging advice, tips for focus, and more.   Dear friends, It’s go-time for Giving Tuesday and the final push of year-end fundraising. Let’s do it! Here at Avalon, just about everyone touches Giving Tuesday campaigns for […]

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November 30, 2021

From the Avalon Water Cooler: DC in December

We’ve been talking about the very DC-specific activities that are so much fun this time of year. Here’s a round-up of events that we’re excited about, including several hosted by Avalon clients. Many of these are ticketed, even if free, to control attendance levels—so be sure to check their website when you make your plans. […]

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November 29, 2021

Avalon Dispatch 11.23.2021 – Happy Thanksgiving!

Happy Thanksgiving! In this week’s @AvalonConsultingGroup dispatch, we’re looking back at Giving Tuesday results, celebrating Native American Heritage Month, and, of course, saying thank you.   Dear friends, Happy Thanksgiving! This will be a short letter for a short week. Avalon will be closed Wednesday through Friday, but your teams will keep everything moving for […]

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November 23, 2021

Avalon Dispatch 11.16.2021

We’re taking on the supply chain, harmful overhead narratives, 2021 trends, and Marvel comics—all in this week’s @AvalonConsultingGroup dispatch.   Dear friends, Last week, I took a quick trip to celebrate my mom’s birthday with my mom, my sister, and my nephew. Fall is such a busy time, and it was good to take a break. I’m […]

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November 16, 2021