Avalon eFundraising Benchmarks
We know Avalon’s eFundraising programs are effective, but how do they stack up against industry benchmarks from M+R and Convio? We compared calendar year 2011 stats to the 2011 data from both benchmark studies. Not all of the sectors were an easy apples-to-apples comparison, but we can draw the following conclusions:
- Overall, Avalon’s online fundraising is on a par with, or better than, industry averages.
- Our open rates are particularly solid in the Arts and Animal Welfare sectors.
- Avalon Advocacy metrics are ahead of M+R’s, but not Convio’s this time.
- Response rates for Avalon clients are especially strong when compared to industry standards – these higher rates are mostly driven by our strong eRenewal series.
- Average gifts are robust overall, especially in the Arts segment.