FYI Blog

Avalon eFundraising Benchmarks

We know Avalon’s eFundraising programs are effective, but how do they stack up against industry benchmarks from M+R and Convio? We compared calendar year 2011 stats to the 2011 data from both benchmark studies. Not all of the sectors were an easy apples-to-apples comparison, but we can draw the following conclusions: 

  • Overall, Avalon’s online fundraising is on a par with, or better than, industry averages.
  • Our open rates are particularly solid in the Arts and Animal Welfare sectors.
  • Avalon Advocacy metrics are ahead of M+R’s, but not Convio’s this time.
  • Response rates for Avalon clients are especially strong when compared to industry standards – these higher rates are mostly driven by our strong eRenewal series.
  • Average gifts are robust overall, especially in the Arts segment.
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June 26, 2012