FYI Blog

Avalon Analytics Announces Enhanced VitalStats™ Dashboard

I’m thrilled to announce Avalon’s new VitalStats™ Dashboard. This tool highlights the most important fundraising metrics for your program in a digestible, actionable and easy-to-share format. Fundraising dashboards allow you to quickly evaluate, make decisions, and communicate to your leadership about your program. You will know at-a-glance how your program is doing, what has changed, […]

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September 11, 2020

Data Literacy is Key

I’ve been in Avalon leadership for more than 20 years, striving to grow personally and professionally as our company has grown and changed, and always looking for ways to improve. Right now, I’m reading a fascinating book: Strengths Based Leadership: Great Leaders, Teams, and Why People Follow by Don Clifton and Tom Rath. I took […]

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June 24, 2019

Introducing Avalon’s New Sustainer Dashboard

It can be difficult to pinpoint your monthly giving program’s current active universe, as well as actionable metrics for sustainer giving. To address those questions, Avalon Analytics has created a new dashboard.

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July 26, 2018

Seen and Heard: State of the Industry

Recently, my colleague and fellow data analyst Amy Escobar and I had the opportunity to hear Carol Rhine, principal fundraising analyst at Target Analytics, speak at a DMAW breakfast event. She covered the state of the industry right now, drawing on various Target Analytics analyses, and talked about trends to keep an eye on in this volatile climate. Here are […]

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June 19, 2018

Merlin 2.0: Next-Level Reporting for a New Era of Data-Driven Nonprofits

Nonprofits deserve to understand the impact of their efforts. Your organization’s mission is simply too important to be left to best guesses. But for years, the quality of reporting available to nonprofits was lacking… significantly. In 2001 Avalon took matters into our own hands and built the best platform out there from the ground up. […]

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May 23, 2018

DMAW AdVents Feature: “Your Second-Gift Rate Is Talking”

Avalon’s Vice President & Director of Analytical Services, TJ Hillinger recently shared retention insights in the March issue of DMAW‘s Marketing AdVents. Her article – “Your Second-Gift Rate is Talking – Are You Listening?” – analyzes second-gift rate as an indicator of loyalty and future retention. Read on to learn how the speed of a donor’s second gift correlates […]

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April 5, 2018

Measuring Acquisition’s Long-Term Impact

Once you get new donors in the door, your focus naturally turns to resoliciting and stewarding them. But there are other key metrics to look at when evaluating the effectiveness of your acquisition program. Are these newly acquired donors strengthening your overall program? What kind of return are they producing over time? In our Avalon […]

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March 12, 2018

Ask the Experts: Predictive Modeling Roundtable

Modeling and its efficacy have been under careful review recently, including by Avalon! To see what our nonprofit friends are seeing, I reached out to three industry experts to learn how they utilize predictive modeling to enhance their direct marketing programs. Here’s the roster of folks who provided input: Jeff Huberty, Senior Vice President, Target […]

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January 25, 2018

Co-op List Return on Investment: The Verdict Is In

As co-op list usage continues to grow, Avalon wanted to confirm our findings from two years back, which showed that co-op lists yielded strong up-front performance and long-term value. Avalon Analytics analyzed seven popular co-op lists to see what’s working best for our clients. We also analyzed non-co-op lists made up of outside lists only—no […]

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December 18, 2017