FYI Blog

Avalon Clients Wins Gold & Bronze at the MAXI’s!

FOS 2017 MAXI Win Projected Screen NMAAHC 2017 MAXI Win Projected Screen

Avalon is pleased to announce that fundraising efforts on behalf of two clients, Friends of the Smithsonian (FoS) and the National Museum of African American History and Culture (NMAAHC), were honored with Bronze and Gold-level MAXI Awards, respectively, from the Direct Marketing Association of Washington (DMAW) at Bridge.

FoS won bronze for its hugely successful spring 2016 Telemarketing Appeal, in which Avalon used sophisticated donor modeling to pinpoint donors most likely to respond to telemarketing. The resulting campaign produced more than two and a half times the net revenue of the previous telemarketing appeal, despite making only 28% of the contacts on the previous campaign.

The NMAAHC won gold for its Three-envelope Appeal to Charter Members, which featured an innovative pay-in-installments strategy and compelling creative, resulting in blockbuster response and revenue—exceeding the previous year’s performance by 54%.

In our opinion, the first night of this year’s Bridge really lived up to its theme: Think big, think bold, take action!—by recognizing these unique and collaborative fundraising campaigns, and we thank our industry peers for the tremendous honor.


Barb Perell
Vice President 
Avalon Consulting Group
805 15th Street, NW Suite 700
Washington, DC 20005