*Digital dashboards only available as part of Merlin® PRO
Here’s What You’ll Get From Our Fundraising Dashboards
Avalon VitalStats™ KPI Dashboard
- Curated metrics, by fundraisers for fundraisers;
- More than numbers – you will gain actionable insights for your strategy;
- Easy-to-digest, easy-to-share, and concise and clear visuals;
- A persuasive tool for connecting with your board and leadership
- NEW! Channel breakdowns
- NEW! Additional reporting around key metrics and file composition related to age and other demographics
- Covers all the metrics you want to see in an easy-to-digest and visual format.
- Essential, top-level stats to pinpoint potential issues or changes in trends:
- Current sustainer counts
- Revenue and year-over-year change
- Visual for monthly and cumulative revenue
- Income per sustainer, gifts per sustainer, and average gift
- New-join sustainer analysis by type and channel
- Plus, all metrics compared to non-sustainers for relevancy
- Multiple critical retention views. Retention is one of the most important metrics for a healthy sustainer program.
- Long-term value reporting pinpoints your most productive sustainers. And it shows the effectiveness of your sustainer program.
This critical tool helps you explain to non-marketers why investment in sustainers matters. Learn how it can help you recruit and engage more sustainers for your nonprofit. Reach out to your Avalon team for a demo today!