Client Spotlight
U.S. Senator Barbara Mikulski: Building an Active Donor Base
U.S. Senator Barbara A. Mikulski (D-MD) sought a consistent source of low-dollar contributions for her reelection campaign. Although her existing donor file was substantial, only 10% had been active since the last election cycle. A targeted strategy was needed to “reacquaint” donors with the Senator and her campaign, as well as rebuild the ranks with new donors.
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Supporting political campaigns that share our values and are part of the movement to advance positive and progressive social change Progressive political fundraising is a natural evolution of the advocacy fundraising work Avalon has always done. By supporting political campaign fundraising efforts, we are able to further extend our impact in the cause areas we care about: progressive social policy, human rights, individual equality and well-being, education, and environmental conservation. Avalon’s deep and proven expertise in both online and offline direct marketing fundraising translates directly to the political sphere. Most notably, our advanced analytical capabilities help candidates hone their prospect and donor lists for better targeted and more productive campaign spending. We are well versed in the strategic and creative best practices that deliver the best fundraising ROI. At the same time, we know how to think out of the box and introduce innovative direct marketing solutions that get noticed—and produce results. Finally, Avalon understands the nature of election cycles and the challenges campaigns face in launching their fundraising operations with each election. Drawing on years of program management experience, we help newly formed campaign teams move swiftly to execute critical fundraising communications and stay ahead of the curve in reaching and cultivating donors. Avalon’s political fundraising team members have been on the frontlines of fundraising campaigns for U.S. senators, the Democratic National Committee and EMILY’s List. Avalon has also been involved with the League of Women Voters’ election initiatives, including promoting the League’s award-winning Vote411.org website. For more information about Avalon’s political fundraising capabilities, contact Mark at markg@avalonconsulting.net. |