Allison Porter, Co-Founder and President of Avalon Consulting Group, was recently named the 2014 Bridge Conference Co-Chair. We could not be more proud and excited for Allison as she takes on this well-deserved honor.
Our friend and partner, Greg Albright, Founder and Partner of Production Solutions, recently interviewed Allison on the opportunities and challenges that lie ahead for next year’s Bridge to Integrated Marketing and Fundraising Conference.
Greg Albright, Founder and Partner of Production Solutions, wrote a great blog post on his favorite “WOW moments” from the 2013 Bridge Conference. Avalon’s staff and clients were a few of his honorable mentions. Here are a few excerpts:
“Johannah Barry, President of Galapagos Conservancy, brought us to the cause. She demonstrated some successes of what the Conservancy does and inspired the entire audience to visit the Galapagos Islands.”
“Mark Grayer, VP of Marketing and Business Development at Avalon Consulting Group, says while 90% of non-profit funding is raised through offline direct mail, surprisingly only 75% of political funding comes from direct mail. Much of the difference in the success of political online advocacy programs versus non-profits’ online fundraising programs is due to them concentrating on building their email database. It’s never too early to get started!”
Are you interested in…
Finding solutions to your tactical and strategic marketing challenges, learning the steps you can take to advance professionally, and enjoying a great way to network within the industry…?
Then please join me at one of this year’s largest conferences: The 8th Annual Bridge to Integrated Marketing & Fundraising held at the Gaylord National Hotel & Conference Center from July 31 through August 2.
With more than 70 educational sessions to choose from, you will not be disappointed!
Don’t miss two sessions that will be led by three of Avalon’s very own leading industry speakers and our wonderful nonprofit clients:
DMA’s DM 101 full-day seminar was held in Chicago on May 22, and led by seven of our industry’s leaders, including two from our very own Avalon team:
Click here for access to all seven of the DM 101 sessions!
I attended the DMAW List Bazaar on May 9 with three of my Avalon colleagues — to hear what’s new in the list world, and to talk about innovations in acquisition strategy.
At this year’s conference, a large focus was on the Internet; specifically, how the web can help grow donor files and provide valuable customer service outreach. Carie Lewis, Deputy Director of Online Communications at the Humane Society of the US (HSUS), gave a great keynote speech about her organization’s adventures in social media. Some takeaways and advice:
Recently, Allison Porter, Dara Igersheim, and I attended the 2013 American Museum Membership Conference (AMMC) in Atlanta, which draws museum staff from all over the country, and from varying sizes of museums, for a packed agenda on all facets of membership.
One of the areas discussed at this year’s conference was how, as membership professionals, we are also customer service professionals, seeking to acquire, engage, and retain our customers/members/donors – something arts organizations, in particular, do well.
I had the opportunity to attend this year’s NTEN (Nonprofit Technology Network) Conference recently, along with my colleagues Barb Perell and Jamie Natelson. As usual, the Conference was a stimulating mix of best practices discussions, new ideas, and strategies for how nonprofits can take advantage of technology. Some highlights:
I had the pleasure of attending this year’s Direct Marketing Association (DMA) annual conference recently with my colleagues Rick Malchow and Jackie Biancolli. Some of the key takeaways for us:
This was a special Creating Change conference that my colleagues Margaret Romig, Bill Tucker, and I attended this January. While it was my third, it was also the 25th anniversary of this amazing conference.
Officially, the National Gay and Lesbian Task Force’s Creating Change Conference is the “largest annual gathering of activists, organizers and leaders in the LGBT movement.” But that does not even begin to describe what this conference is about.
I attended the Direct Marketing Association of Washington’s (DMAW) annual meeting recently, and came away with some interesting opinions on where the US economy is heading, and how consumers will react – all critical information for direct marketers.
Anirban Basu, Chairman and Chief Executive Officer at Sage Policy Group, Inc., delivered a spirited and fascinating keynote address. He’s an economist, and took us through the ups and downs of the past few years, where we are now, and where we are going, economically speaking: