In early 2013, Ann Herzog stepped down as Board Chair and retired from The
Avalon Consulting Group, Inc. She leaves the company she founded in 1997, having fulfilled her vision for a full-service, direct marketing fundraising consulting agency that would connect great causes to great people. Avalon has emerged as a leading agency that has successfully taken dozens of nonprofit direct marketing fundraising and membership programs to new levels of productivity and performance.
Avalon is pleased to announce that after a collaborative 18-month transition, Avalon’s management transfer is complete. Allison Porter, President, is now the sole owner of Avalon. Co-founder and Board Chair Ann Herzog is stepping down from the Board and retiring from Avalon, after a tremendously successful and pioneering career in direct marketing. Allison assumes full leadership of Avalon, which she co-founded and has managed for the past 19 years. Allison will be assisted by her executive team, headed by Kerri Kerr and Jenny Phillips, along with 25 talented direct marketing fundraising professionals serving the progressive nonprofit and political community.
Recently, Avalon staffers had the opportunity to do some spring cleaning while making a real difference in our community. Avalon’s office building in downtown Washington, D.C. was challenged to hold a used-book drive by the terrific local nonprofit Turning the Page. Turning the Page’s mission is to link D.C. public schools, families and our community so that, together, we can ensure D.C. students receive valuable educational resources and a high-quality public education.
We are thrilled to announce that Avalon has won a Pollie Award from the American Association of Political Consultants (AAPC)! We won the Pollie for our online work with U.S. Senator Frank Lautenberg (D-NJ) in the category: Internet–Campaign Division–Best Use Of Humor: Democrat.
Thanks to our clients for participating in Avalon's 2012 client survey. The feedback we received is tremendously inspiring and helpful as we work to make Avalon the best direct marketing agency it can be. We heard the positive feedback, but we also appreciated the suggestions for new services we could offer, and areas where there’s room for improvement.
As a new school year began, Avalon and members of the staff were proud to support our office building’s Back to School Drive to benefit displaced kids who were victims of abuse or witnesses to violence. As part of this campaign, we delivered 5 backpacks filled with binders, calculators, notebooks, highlighters, pencils, pens, folders, and other school supplies.
At the DMAW MAXI Awards Ceremony last night, we learned Avalon's campaigns won 2 Gold level MAXIs for the Kennedy Center for the Performing Arts and the League of Women Voters, a Silver for the Galapagos Conservancy and a Bronze for Farm Sanctuary. Avalon is thrilled to share the news about our clients' MAXI-winning packages and are even more proud of the work our clients are doing to bring the best performing arts to the DC area, protect and inform voters, preserve unique ecosystems and protect and care for farm animals.
We’re thrilled to announce that later this summer, the Direct Marketing Association of Washington (DMAW) will present Avalon with four MAXI Awards (that’s Marketing Award for eXcellence and Innovation) for our work.
March 6, 2012
Washington, DC — Avalon Consulting Group founders, President Allison Porter and Board Chair Ann Herzog, are pleased to announce the agency is celebrating its 15th anniversary this year.
“Ann and I had a vision for a progressive agency that would push the boundaries of what direct marketing could be,” said Allison Porter. “I’m thrilled with where Avalon is 15 years later –always innovating to help our progressive nonprofit and political clients raise millions of dollars to achieve their goals for a better world.”