
March 6, 2012
Washington, DC — Avalon Consulting Group founders, President Allison Porter and Board Chair Ann Herzog, are pleased to announce the agency is celebrating its 15th anniversary this year.
“Ann and I had a vision for a progressive agency that would push the boundaries of what direct marketing could be,” said Allison Porter. “I’m thrilled with where Avalon is 15 years later –always innovating to help our progressive nonprofit and political clients raise millions of dollars to achieve their goals for a better world.”
Avalon Consulting Group is pleased to announce that Allison Porter has been named president of the full-service direct marketing fundraising agency. Ms. Porter’s appointment is in recognition of her long-time leadership as the agency’s Co-founder and Executive Vice President.
Since co-founding Avalon with Ann Herzog in 1997, Ms. Porter has played an integral role in Avalon’s growth and development. She is recognized across both the nonprofit and fundraising industries for her direct marketing expertise, creative fundraising strategies, and integrated, multi-channel approach to client programs. Ms. Porter has played a key role in expanding Avalon’s online fundraising practice to be a fully integrated and robust component of client programs. She has also guided the expansion of Avalon’s analytical and reporting capabilities through the development of the agency’s Avalon Analytics® division and Merlin by Avalon® performance reporting system.
In the role of President, Ms. Porter will assume full day-to-day responsibilities for company operations and, in doing so, will continue to further Avalon’s mission of helping its progressive nonprofit and political clients raise millions of dollars to achieve their visions for a better world.
Client conferences are always a way to see one’s clients in action and to get in touch with their activists and supporters. Inevitably, I come away from more educated, inspired, and energized.
The National Gay and Lesbian Task Force’s annual “Creating Change” conference amplified this feeling. More than 2,500 activists from a wide range of LGBT and progressive organizations gathered in freezing Minneapolis (thank goodness all activities were indoors!). The Avalon team was there in force, including Allison Porter, Barb Perell, Will Kraiger and myself.