After spending three days at the NTEN
Technology Conference, I came away with the undeniable sense that integrated, multi-channel fundraising is truly in focus for nonprofits and political campaigns. Though still far from reaching its fullest potential, a slew of results were vibrantly discussed throughout the conference.
In 2008, the Obama campaign used a team of six analysts to empirically test and fine tune every nuance of its fundraising and organizing program by pouring over results garnered from one billion
email sends. By contrast, not every result shared at the conference came certified with degrees of statistical significance or control group results, nonetheless, one thing was abundantly clear: an integrated, multi-channel approach works