There are many ways to describe data – and its benefit to your fundraising programs. The word beautiful, though, hardly comes to mind. What a shame (really!)
Oh yes … great stuff out there about Facebook: golden rules from nonprofit digital media professionals who actively manage their social media programs, more on QR codes and how they can be applied to your program, an innovative monthly donor recruitment tool, an update on mobile giving with an international view, and Blackbaud’s Index of Charitable Giving.
In an effort to define benchmarking performance for Avalon’s clients – and our specific markets – Avalon has compiled 2011 online fundraising performance metrics for our clients and compared them to the 2011 benchmarking numbers from The eNonprofit Benchmarks Study (by M+R Strategic Services and NTEN) and The Convio Online Nonprofit Benchmark™ Study. The results are pretty impressive.
There are few things more valuable to a nonprofit’s fundraising potential than the integrity of its data. For if our data isn’t clean and complete, how can we distinguish with certainty between a donor who has given 12 times over a lifetime vs one who has given only twice? Clearly the way we recognize those two donors should differ … the way we interact with those donors … the way we solicit those donors.
Yet, We’ve recently witnessed a disturbing trend that ultimately negates the value of understanding one’s data, and therefore one’s donor file … and it’s happening during the database conversion process.
A lot of back and forth regarding social media, Facebook, and whether we should focus our time on it at all this month. Will we ever come to a consensus on its impact? Probably not – but what is forward-thinking is NFC (Near Field Communication) and its role in marketing. And don’t miss MoveOn.org’s recent news …