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Displaying Posts by Category: Avalon Insights

Production Notes: USPS Happenings

Friday, 30 September 2011 18:48

We’ve heard of the possible changes for the U.S. Postal Service – from the recent coverage of suspending Saturday mail delivery to the increase in first class postage.  Clearly any proposed changes are bound to affect direct mail production and budgets.

It’s that time of year again … time to start hunkering down for year-end campaigns and for Avalon’s Top 10 tips to ensure your year-end fundraising is a success.

Coop Databases – Is There an Ugly Downside?

Tuesday, 06 September 2011 13:48
One of the most interesting sessions I attended at the DMANF Conference last month was about coop databases … “List Coops: The Good, the Bad, and the Ugly.”  We have all had experience testing (and rolling out) compiled lists in our acquisition programs – and are familiar with predicting demonstrated donor behavior via modeling … but what’s the big deal about nonprofit coop databases?  And what could be so ugly about them?

Yes … Data is Beautiful!

Friday, 02 September 2011 11:37

There are many ways to describe data – and its benefit to your fundraising programs.  The word beautiful, though, hardly comes to mind.  What a shame (really!)

Testing Highlight

Thursday, 01 September 2011 16:46
Test, test, test – and tested we have. Each of our clients has had some interesting results this summer that have strengthened their programs.  There is one, though, that really stands out for me.
It’s a critical part of any DM 101 session: don’t forget to welcome your donors as soon as possible after the first contact.  But what about new subscribers to your email list – wouldn’t it be more efficient to create an automated welcome series that not only solidified initial contact but also secured a gift?

2008 Flashback?

Monday, 15 August 2011 19:49
Are you starting to feel like it’s December 2008 all over again?  

Clearly, the news is not good: employment growth is extremely weak, and threatens to stall out altogether.  Businesses remain reluctant to invest and hire because there is not sufficient demand for goods and services.  Many Americans are searching for work, we just endured debt-ceiling negotiations that have shaken us all, and the stock market is, to put it mildly, volatile.

Seen & Heard in July

Monday, 25 July 2011 12:00

Oh yes … great stuff out there about Facebook: golden rules from nonprofit digital media professionals who actively manage their social media programs, more on QR codes and how they can be applied to your program, an innovative monthly donor recruitment tool, an update on mobile giving with an international view, and Blackbaud’s Index of Charitable Giving.

Avalon eFundraising Benchmarks

Friday, 22 July 2011 17:25

In an effort to define benchmarking performance for Avalon’s clients – and our specific markets – Avalon has compiled 2011 online fundraising performance metrics for our clients and compared them to the 2011 benchmarking numbers from The eNonprofit Benchmarks Study (by M+R Strategic Services and NTEN) and The Convio Online Nonprofit Benchmark™ Study. The results are pretty impressive.

There are few things more valuable to a nonprofit’s fundraising potential than the integrity of its data.  For if our data isn’t clean and complete, how can we distinguish with certainty between a donor who has given 12 times over a lifetime vs one who has given only twice?  Clearly the way we recognize those two donors should differ … the way we interact with those donors … the way we solicit those donors.

Yet, We’ve recently witnessed a disturbing trend that ultimately negates the value of understanding one’s data, and therefore one’s donor file … and it’s happening during the database conversion process.

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