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Displaying Posts by Category: Avalon Insights

2011 Year-end Online Fundraising Wrap-up

Friday, 13 January 2012 17:12

Now that we’ve caught our breath after the rush of year-end fundraising, here’s a summary of the ups and downs of our online efforts in December:


Avalon Benchmarks

Friday, 13 January 2012 16:03

We’re all about crunching numbers and evaluating returns, especially when it comes to benchmarking how our clients’ program performance stacks up against similar organizations. We recently compiled Avalon clients’ fundraising results across various industries, like arts and culture, environmental and conservation, and advocacy – check it out for a sense of how your results compare. We’ve also included a quick reference guide to help you delve into your spreadsheets, recognize meaningful stats, and plan your next outreach to donors or prospects. And as always, Avalon is available to dive into the data beyond with you!

Target Analytics’ Index of National Fundraising Performance for the second quarter of 2011 is out. To see the full report, visit:   http://www.blackbaud.com/targetanalytics/benchmarking/nationalindex.aspx
According to an October 25, 2011 AP article, as of late September, Americans’ confidence in the economy is at its lowest since 2009, when we were in the midst of a deep recession. See the full  article at: http://news.yahoo.com/consumer-confidence-lowest-since-recession-160735732.html

Some highlights (lowlights?):

NY Times Giving section

Wednesday, 02 November 2011 16:46
The New York Times ran an extensive Giving section on November 2, 2011, in which many of the articles focused on the gap between on-the-ground, local charitable giving that helps individuals — like direct aid to food banks and homeless shelters — and philanthropists who want to find and fund ways to erase poverty and homelessness on a national or worldwide basis.
To create a successful control package, advocacy/political groups need to balance two competing needs.  First, the package must be pertinent to the ever-changing political climate. Second, it needs to maintain enough of an institutional focus for prospective long-term donors.  The League of Women Voters’ current control is a great example of achieving that balance.

Production Notes: USPS Happenings

Friday, 30 September 2011 18:48

We’ve heard of the possible changes for the U.S. Postal Service – from the recent coverage of suspending Saturday mail delivery to the increase in first class postage.  Clearly any proposed changes are bound to affect direct mail production and budgets.

It’s that time of year again … time to start hunkering down for year-end campaigns and for Avalon’s Top 10 tips to ensure your year-end fundraising is a success.

Coop Databases – Is There an Ugly Downside?

Tuesday, 06 September 2011 13:48
One of the most interesting sessions I attended at the DMANF Conference last month was about coop databases … “List Coops: The Good, the Bad, and the Ugly.”  We have all had experience testing (and rolling out) compiled lists in our acquisition programs – and are familiar with predicting demonstrated donor behavior via modeling … but what’s the big deal about nonprofit coop databases?  And what could be so ugly about them?

Yes … Data is Beautiful!

Friday, 02 September 2011 11:37
There are many ways to describe data – and its benefit to your fundraising programs.  The word beautiful, though, hardly comes to mind.  What a shame (really!)
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