Now that we’ve caught our breath after the rush of year-end fundraising, here’s a summary of the ups and downs of our online efforts in December:
We’re all about crunching numbers and evaluating returns, especially when it comes to benchmarking how our clients’ program performance stacks up against similar organizations. We recently compiled Avalon clients’ fundraising results across various industries, like arts and culture, environmental and conservation, and advocacy – check it out for a sense of how your results compare. We’ve also included a quick reference guide to help you delve into your spreadsheets, recognize meaningful stats, and plan your next outreach to donors or prospects. And as always, Avalon is available to dive into the data beyond with you!
We’ve heard of the possible changes for the U.S. Postal Service – from the recent coverage of suspending Saturday mail delivery to the increase in first class postage. Clearly any proposed changes are bound to affect direct mail production and budgets.