Innovative Fundraising Strategies │AVALON

Client Spotlight

National Museum of the American Indian:
Reinvigorating Membership in a New Era

After 15 years of intensive fundraising and a high-profile opening on the National Mall, how does a new Smithsonian museum keep members excited and momentum strong? Avalon had a few tricks up our sleeves that helped keep the Museum on track to meet its goals.

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Avalon brings expert insights and a deep knowledge of what works—and what doesn’t—to build the strongest relationships and raise the most money from your direct marketing fundraising program. Our goal is simple: to optimize giving from each individual donor.

We combine proven direct marketing fundamentals with innovative strategic thinking to help you...

Acquire new donors—and retain them over time
Develop the giving potential of each donor through cultivation and upgrading strategies
Identify and recruit donors for special giving programs: monthly sustainers, major donors, and planned giving leads

To develop each of these critical program areas, we work with you to...

Define the strategic vision and goals at both program and campaign levels
Customize strategies to your unique environment, resources, challenges, and needs
Integrate mail, phone, and online channels for optimized outreach
Use analytics and modeling to develop more informed strategies that address trends and behaviors at the individual donor level
Apply intelligent segmentation strategies that enable you to be more targeted in your outreach and messaging
Incorporate methodical testing for continuous performance improvement

The result is a tightly orchestrated strategic action plan that is your roadmap for maximizing performance and raising more money.

Read how Avalon’s innovative program strategies have delivered results for these clients: