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Test your instincts and trust your data with Merlin performance reports As a direct marketer, you rely on performance data to do your job. But if your data is untrustworthy or doesn’t provide you with the critical information you need, you might as well be reading tea leaves. Merlin by Avalon®, Avalon’s proprietary performance reporting system, transforms data into usable information you can trust and understand—so you always know exactly where your fundraising program stands. Merlin reports give you the most timely, accurate, and insightful views of cash and campaign performance across all channels (mail, phone, online) and across all programs. They help you answer questions like:
Your Avalon account team uses Merlin to monitor and analyze your program’s performance on an ongoing basis and is constantly incorporating new findings and insights into your program and campaign strategies. Meanwhile, you can access your program’s most updated Merlin reports via your own computer, 24/7. Merlin does not replace your data management systems-but instead complements them by organizing and distilling data into practical, user-friendly reports. Have a unique reporting need? We can also work with you to develop your own customized reports. For more information about Merlin or to request sample reports, contact allisonporter@avalonconsulting.net. |