What if you could take the guesswork out of identifying which donors will respond to your next direct mail appeal? Or pinpoint which members are your best candidates for upgrading? Or define which prospect lists will produce the highest value donors over the long term?
Avalon Analytics® can help you extract critical insights like these from your donor file. From donor-level file analysis and sophisticated linear regression modeling...to acquisition list/investment analysis and long-range forecasting...our sophisticated analytical tools give you a view into what is really going on with your program-revealing actionable opportunities for growing your donor file and maximizing net revenues.
Specifically, Avalon Analytics® offers:
- Avalon InquireTM (Master File Analysis)
This comprehensive analysis, tailored to your program’s unique needs, gives you the most accurate picture of where your donor file stands today and what factors are having the greatest impact on program performance. Includes:
- Join Year Analysis (Donors & Income)
- Giving Trend Analysis
- Retention Analysis
- Upgrade/Downgrade Analysis
- Channel Analysis (Mail, Phone, Online)
- Monthly Donor (Sustainer) Analysis
- Major Donor Analysis
- Avalon VitalStatsTM (Key Performance Indicator Dashboard)
This valuable management tool provides at-a-glance summaries of your program’s current performance metrics compared to prior years, enabling convenient program status monitoring and communications. Includes:
- Current Donor Counts
- Giving Statistics (Overall and by Donor Type)
- Donor Retention Rates
- Program Financial Performance
- Avalon DonorValueTM (Value Analysis)
This analysis quantifies the real value of your acquisition investment-as defined by the value of individual donors-over the long term. Includes:
- Acquisition ROI Analysis
- Long-Term Donor Value Analysis
- Avalon PredictTM (Predictive Modeling)
This sophisticated predictive modeling helps you anticipate future donor behaviors based on past donor behaviors for more precise segmentation and targeting. Includes:
- Linear Regression Modeling
- Logistic Regression Modeling
- CHAID Modeling
- Zip Code Modeling
- Avalon AffinityTM (Prospect/Donor Profiling)
Using advanced profiling methodologies in combination with external data files, we help you identify which prospects and donors have the greatest potential to support your organization based on demographic and other shared characteristics. Includes:
- Demographic/Psychographic Overlays
- Wealth Overlays
- Zip Code Overlays
- Avalon On TargetTM (Strategic Segmentation)
Through a combination of segmentation methodologies, we’ll help you pinpoint which donors should receive which communications through which channels to optimize net returns. Includes:
- RFM Segmentation
- Behavioral Segmentation
- Channel Segmentation
- Avalon ForesightTM (Forecasting)
Our detailed projections reveal the long-term implications and expected results of various investment and strategy scenarios-for more informed decision making. Includes:
- Long-Range Forecasting
- Investment Modeling
For more information about Avalon Analytics or to request sample analyses, contact allisonporter@avalonconsulting.net.
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