Client Spotlight
National Museum of Women in the Arts: Introducing the Phone to the Fundraising Mix
Facing a decline in direct mail performance, the Museum made two important decisions. First, they hired Avalon. Second, they took our advice and added telemarketing to the fundraising mix—for the first time and with fabulous results.
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Avalon designs and manages high-quality phone campaigns that get the conversation started with donors—and keep it going What better way to develop a relationship than through a conversation? That’s the power of telefundraising-and the reason why more and more nonprofits are strategically integrating the phone into their direct marketing fundraising programs. But as recently as the mid-1980s, the concept of using the phone to contact donors was almost unthinkable. Avalon founder and President Ann Herzog challenged the skeptics who said telemarketing would never have a place in fundraising by introducing the first integrated mail/phone campaigns for two of her biggest nonprofit clients. The rest is history. Over the years, Avalon has continued to bring cutting-edge telemarketing strategies and high-quality phone campaign management services to our clients. Specifically, Avalon’s telemarketing services help you:
Here are just a few examples of the telefundraising successes Avalon has helped clients achieve: |