On-Site Visitor Outreach│AVALON

If the answer is “no”—or you aren’t really sure—Avalon's Ann Herzog offers these five questions for diagnosing how your organization’s on-site outreach can be improved.

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Home > What We Do > Multi-Channel Fundraising > - On-Site Outreach

For nonprofit organizations with physical locations, on-site outreach is an often overlooked or underdeveloped area for donor cultivation and conversation. But what better time to make the case for giving than when a visitor is having a positive, first-hand experience with your organization?

If your organization has regular, face-to-face contact with people who support your mission, Avalon can help you:

Identify logical “touch points” for educating visitors about giving opportunities and capturing contact information
Develop compelling fundraising/membership materials that connect the visitor experience to ongoing involvement as donors
Train staff and volunteers to be comfortable and effective in asking visitors for support and answering questions
Develop timely follow-up strategies to reconnect with visitors
Evaluate any potential sensitivities surrounding visitor outreach and tailor strategies accordingly

Our on-site strategies are designed to both complement and reinforce other direct marketing communications and outreach.