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Avalon orchestrates and optimizes all of your fundraising channels—mail, online, phone, and even on-site

Once upon a time, if a donor didn’t get your message in their mailbox, they didn’t get it. Then came the phone, the Web, email, and mobile communications. Today, there’s no shortage of opportunities for multi-channel donor communications. The challenge? Doing it right.

Multi-channel fundraising is a core Avalon strength and focus for all client programs we manage. We approach every program and individual campaign from a strategic and integrated standpoint to define channel-specific strategies—mail, online, and phone—for reaching the right people...with the right message...at the right time. For our museum and other “destination-based” clients, we also advise on on-site visitor conversion strategies.

As Avalon’s client, we work with you to...

  • Leverage the unique strengths of each communication channel to get your message out
  • Orchestrate multi-channel campaigns that reinforce one another and produce stronger results than single-channel efforts
  • Implement high-quality, multi-channel cultivation efforts that empower donors to engage with your organization on their own terms
  • Use analytics to identify the audiences most likely to respond through each channel for more efficient targeting
  • Ensure consistent creative messaging and quality across channels

The result? A robust fundraising program that engages your supporters at their most productive touch points and creates a positive and seamless donor experience.

Read more about Avalon’s expertise and capabilities within each channel:

Check out these examples of Avalon’s high-impact, multi-channel campaigns:

 
 
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