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Avalon’s team of direct marketing fundraising experts knows how to get it done—with exceptional results


EXCEPTIONAL FUNDRAISING RESULTS

The bottom line: you hire a fundraising consulting agency because they can help you raise more money. We get that. It’s why our agency continues to be a top choice for nonprofits that count on direct marketing to fund their important programs.

In good times and in economically challenging ones, Avalon knows how to produce high-impact direct mail, online, and phone campaigns that maximize giving from the individuals who care about and support what you do. Helping our clients achieve their financial goals is what we do every day—and what we can do for you.

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FULL-SERVICE DIRECT MARKETING PROGRAM COVERAGE

Avalon’s full-service consulting services address three levels of direct marketing program management:

  • Fundraising Program Planning & Development - Avalon works with you to create a unified program vision and develop your direct marketing fundraising game plan, including:
    • Strategic Direction
    • Case for Support and Positioning
    • Annual Budgeting and Forecasting
    • Analytics and Modeling
    • Market Research and Industry Benchmarking

  • Fundraising Campaign Strategy & Execution - Avalon collaboratively designs and manages your fundraising campaigns-mail, phone, and online-to achieve the best possible combination of response, giving, and donor satisfaction. We orchestrate the campaign effort from start to finish, including:
    • Campaign Budgeting and Scheduling
    • Campaign Creative Development
    • Testing Strategies
    • List and Segmentation Strategies
    • Data Management
    • Production Management
    • Performance Reporting

  • Donor/Member Development - Avalon advises on strategies for ensuring a positive donor/member experience beyond the fundraising solicitation and keeping individuals engaged with your mission and programs over time. Specifically, we focus on:
    • Benefits (when applicable)
    • Welcome and Acknowledgements
    • Cultivation, Education and Engagement
    • New Donor/Member Conversion
    • Upgrade Strategies

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A COMMITTED TEAM OF FUNDRAISING PROFESSIONALS

Avalon’s success and growth as an agency is attributable to its talented team of direct marketing fundraising experts. They bring to your program a variety of talents and industry-tested experience in every aspect of nonprofit fundraising.

Avalon team members share a commitment to client service and working for causes in which they believe. This commitment is reflected in Avalon’s low staff turnover rate and long average tenure-resulting in stable, high-performing account teams with deep institutional knowledge for our clients.

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A TRACK RECORD OF SERVICE & QUALITY

Avalon is proud of the track record we have established for consistent, high-quality service and direct marketing program management. Avalon clients can be confident in the quality of their campaign execution-which allows you to focus on more strategic aspects of their fundraising programs.

To ensure that we consistently fulfill our quality standards, Avalon’s fundraising experts follow a tightly defined program management process we call “The Avalon Way.” As Avalon’s client, you can expect that we will:

  • Assemble the most qualified account team for your program
  • Keep you informed with regular, proactive communications
  • Actively manage the schedule and control costs
  • Implement management checks and balances to ensure no detail slips through the cracks
  • Identify and resolve issues—before they impact your program

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