Avalon’s advanced analytics and reporting give you the essential program intelligence and insights for a new level of strategic decision making
In today’s competitive environment, knowing how to strategically leverage data differentiates average from superior direct marketing fundraising programs. Avalon’s intensive, data-driven reporting and analytics help our clients achieve exceptional results—leaving nothing on the table.
Avalon helps you uncover the actionable opportunities that are embedded in your data to improve fundraising performance. We do this in two ways: through rigorous, forward-looking data analytics and detailed, timely performance reporting.
Avalon Analytics® takes program intelligence to a whole new level, empowering you with the detailed, donor-level data you need to make more strategic decisions and optimize fundraising outcomes.
Avalon Analytics uses a range of sophisticated analytical techniques and tools to uncover your file’s most important giving behaviors and trends at the individual donor level. We then help you translate these findings into focused strategies for performance-enhancing targeting, segmentation and investment.
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MERLIN BY AVALON® PERFORMANCE REPORTING
Avalon’s proprietary reporting system, Merlin by Avalon®, delivers the essential reports that no direct marketing fundraising program should be without—putting critical performance data at your fingertips, via your own computer, anytime you need it.
Merlin performance reports enable active monitoring and analysis of how your program is performing right now, enabling real-time decision making and strategy adjustments. Avalon’s program managers use them every day—and so will you.
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