Full Service Fundraising—Avalon—Integrated Fundraising Experts

Services:

Avalon Analytics

Merlin by Avalon™

Test Your Instincts. Trust Your Data. Merlin by Avalon™ is a web-based reporting service that helps fundraisers unlock the potential of their data through timely, accurate and insightful views of direct marketing program performance. Avalon's full-service consulting clients have enjoyed the insights of Merlin reports for years. And now we'd like to introduce Merlin to you.

With Merlin, you'll enjoy …

Comprehensive Reporting. Merlin offers the essential reports, developed, tested and used by Avalon's fundraising experts, for understanding and analyzing direct marketing program performance—by channel (mail, phone, online), by campaign, program wide … and much, much more.
Timely Data. Once your Merlin account is set up, you set your own data update schedule based on your own report usage needs.
User Friendly Reports. Merlin reports are designed for usability, which means you don't have to be a PhD statistician to read and gain useful insights into your data.
Easy Web Access. Now available on the web, Merlin offers secure access to your reports wherever and whenever you need them.
Data Reliability. As part of making your file "Merlin-ready," Avalon's data specialists clean and format your data and work with you to address any errors or gaps—so you can be confident you have the most complete and accurate picture.
Data Control & Ownership. With each data update, Avalon sends the cleaned and formatted data back to you to update your own system, ensuring the integrity of your data at the source.
Customized Reporting. Have a unique reporting need? We can also work with you to develop your own customized reports.

To get started with Merlin, contact Executive VP Allison Porter.

Avalon Consulting—Integrated Fundraising Experts

Services:

Avalon Analytics