January 22, 2008
Avalon Welcomes New VP and Director of Analytical Services to Leadership Team
Nonprofit direct marketing veteran Rick Malchow to lead Avalon Analytics division
Washington, DC -- Avalon Consulting Group, a leading full-service fundraising consulting agency, announced today the appointment of direct marketing veteran Rick Malchow as Vice President and Director of Analytical Services. In this role, Rick will head up the Avalon Analytics division, which offers a range of reporting and analytical solutions to help nonprofits manage and improve the performance of their direct marketing fundraising programs.
Rick brings more than 15 years of agency experience helping nonprofits manage their direct marketing performance data and translate this information into actionable strategies. His technical skills, combined with a deep understanding of direct marketing and fundraising, give clients the tools and guidance they need to probe deeper into their data and understand the giving behaviors and trends under the surface.
"We are thrilled to have Rick on board to help us solidify and continue to develop Avalon's analytical service offerings," commented Avalon President and Founder Ann Herzog. "It's an area we believe strongly in. We are committed as an agency to give our clients the tools and analytical insights they need to really understand their direct marketing fundraising data--and make more informed and strategic program decisions."
"I'm very excited to join the Avalon team and play a leadership role in developing Avalon Analytics," remarked Rick. "Avalon's vision for integrating state-of-the-art reporting and analytics into their fundraising consulting service offerings is very much in line with my passion for analysis--and really answers a need I've seen in the nonprofit marketplace."
Avalon Analytics offers three levels of reporting and analytical services:
- Merlin by AvalonTM. Avalon's web-based reporting service provides timely, accurate and actionable views of direct marketing program performance. Merlin is available as part of Avalon's full-service consulting and as a stand-alone service.
- Donor-Level Analysis. Avalon's sophisticated data mining techniques, applied to transactional data, help reveal giving behaviors and trends at the individual donor level.
- Analytical Consulting. The Avalon Analytics team--our most senior fundraisers--can help you interpret and translate your data into meaningful strategies for improved performance.
About Avalon
Avalon Consulting Group is a full-service membership and fundraising consulting agency that helps non-profit organizations connect great causes to great people through integrated direct marketing strategies and analytics that lay the foundation for long-term, sustainable growth. Founded in 1997 by direct marketing fundraising expert Ann Herzog, Avalon has helped its clients raise millions of dollars to pursue and achieve their visions for a better world--from advocating for human rights and well being ... to protecting the earth and its natural resources ... to celebrating the arts.