Avalon Consulting Group is pleased to announce that Allison Porter has been named president of the full-service direct marketing fundraising agency. Ms. Porter’s appointment is in recognition of her long-time leadership as the agency’s Co-founder and Executive Vice President.
Since co-founding Avalon with Ann Herzog in 1997, Ms. Porter has played an integral role in Avalon’s growth and development. She is recognized across both the nonprofit and fundraising industries for her direct marketing expertise, creative fundraising strategies, and integrated, multi-channel approach to client programs. Ms. Porter has played a key role in expanding Avalon’s online fundraising practice to be a fully integrated and robust component of client programs. She has also guided the expansion of Avalon’s analytical and reporting capabilities through the development of the agency’s Avalon Analytics® division and Merlin by Avalon® performance reporting system.
In the role of President, Ms. Porter will assume full day-to-day responsibilities for company operations and, in doing so, will continue to further Avalon’s mission of helping its progressive nonprofit and political clients raise millions of dollars to achieve their visions for a better world.
Farm Sanctuary Conference
Amy Padre, Jeff Mello, and I recently attended Farm Sanctuary’s first-ever National Conference to End Factory Farming, which brought together 300 experts and advocates from the health, environmental, and animal cruelty arenas.
The presentations were moving and inspirational, but also sobering, for example: Inside the Industry: The Treatment of Animals; Animal Sentience: Intelligence, Social Nature, Emotionality; Natural Resources Depletion: Inefficiency and Overuse; and The Inefficiency of Factory Farming in Feeding the World.
Our take-aways include many thought-provoking statistics, and the conference also reinforced the important work that Farm Sanctuary, the nation’s leading farm animal protection organization, performs every day.
When budgets are tight and our clients are looking for ways to cut costs, the subject of bringing (or keeping) their databases in-house often comes up. We’ve learned by experience that moving your database out of house is one of the best investments your organization can make. It should only take three good reasons to convince any skeptic: