Rick Malchow

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Rick Malchow
Vice President of Analytics

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(202) 429-6080, ext. 110

When Rick joined Avalon in 2008, his reputation was already established as one of the industry pioneers applying advanced statistical and data-mining techniques to help nonprofits extract valuable insights from their direct marketing fundraising data. Today, Rick leads the Avalon Analytics^® division and oversees operations for the Merlin by Avalon^® performance reporting system.

Rick’s technical skills, combined with his comprehensive understanding of direct marketing and fundraising, give Avalon account managers the tools and guidance they need to probe deeper into their clients’ data and understand what’s going on at the individual donor level—critical knowledge in today’s highly competitive fundraising environment.

Rick was previously Director of Research & Development at Craver, Mathews, Smith & Company (CMS), where he oversaw all client reporting and analytics—from retention and lifetime value analyses to more custom data-mining and trend analyses. Rick’s specialized work included analyzing Katrina and Asian tsunami donors and performing multi-level ROI analyses for Habitat for Humanity.

Prior to his work at CMS, Rick was Vice President of Operational Systems and Director of Research & Development at Malchow Adams & Hussey. He led a development team that created and implemented innovative solutions to meet the agency’s data-reporting and statistical analysis needs. Among the team’s major accomplishments was developing the first sophisticated voter file models for the Democratic National Committee, which opened the door for more sophisticated segmentation and targeting.

When he’s not mining data, you might see Rick sailing on the Chesapeake, taking in the most recent art exhibit at the Hirshhorn Museum, or checking out a new alternative rock band.