Barb Perell

Home > Who We Are > Avalon Team > Barb Perell

Barb Perell
Vice President of Online Services

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

(202) 429-6080, ext. 108

Barb has been leading Avalon’s online services division since 2006 and has been instrumental in building Avalon’s online practice and bringing a more integrated, multi-channel approach to client fundraising programs. Avalon clients who have benefited from Barb’s expertise include the National Parks Conservation Association, the National Gay and Lesbian Task Force, the American Horticultural Society, Wolf Trap Center for the Performing Arts, The John F. Kennedy Center for the Performing Arts, and the National Museum of the American Indian.

Prior to joining Avalon, Barb developed her passion for online fundraising through a number of management roles at EMILY’s List. In her last position there, as Assistant Director of Development, Barb oversaw all online communication, outreach, and fundraising efforts and implemented a new online contribution application. During her tenure, she also managed two website re-designs. Under Barb’s management, EMILY’s List saw a 75 percent increase in online revenues and doubled the size of its email list.

Barb’s firsthand understanding of the client perspective helps her to navigate and work with various departments that have a stake in an organization’s online presence to implement strategically integrated e-fundraising campaigns.

Barb was named a “Rising Star” by the Direct Marketing Association of Washington (DMAW). The award is the highest honor given as part of DMAW's Emerging Leader Awards in the field of direct/interactive marketing, showcasing a professional who shows uncommon promise in strategy, creativity, innovative thinking, and leadership.

In her spare time, Barb enjoys knitting, cooking, and traveling. Most recently her wanderlust took her to Spain, where she enjoyed exploring the amazing museums and discovered the “best sweets shop” in Madrid.