Allison Porter is the Co-Founder and President of Avalon Consulting, a full-service agency dedicated to helping progressive nonprofit and political organizations maximize their fundraising results—in the mail, on the phone, and online.

Drawing on more than 18 years of direct marketing agency experience, and a background in university development and public relations, Allison has been instrumental in Avalon’s growth as an agency over the past few years.  Under her leadership, Avalon’s analytical, strategic, and creative capabilities set the standard for progressive marketing and fundraising.

During her tenure, Allison has created a client services structure unlike any other agency, with senior-level staff responsible for the strategic direction and planning for each client’s marketing and fundraising programs. Avalon credits this unique staffing configuration for its high rates of client-reported satisfaction with the agency.

As a former board member of the Association of Fundraising Professionals and a past president of the Women’s Direct Response Group of Washington, Allison is passionate about the profession of fundraising and the role of women in that profession. She is a frequent speaker at industry events – recognized across both the nonprofit and fundraising industries for her strategic leadership and integrated, multi-channel approach to client programs. Allison has taught a number of courses on direct response fundraising, and she is a founding member of the Integrated Marketing Advisory Board (IMAB).

Allison is a member of the Board of Trustees of the Stoneleigh-Burnham School in Greenfield, MA. She lives in Annapolis, MD with her husband, Greg, and sons, Luke and Alex. In her spare time, Allison likes to sail, read, go running, and cheer on her kids at their soccer, basketball, and lacrosse games.