The League of Women Voters of the United States
Challenge. The League of Women Voters, a leader in promoting citizen participation in government, was facing serious declines in donor revenues. For several years, renewal and appeal programs had fallen short of revenue goals. And new member acquisition was struggling.
Avalon's Solution. Avalon focused on strengthening the League's core case for support by integrating more program highlights and using the momentum of the 2000 Presidential elections. Through intensive file analysis and segmentation, we restructured the renewal program, introduced telemarketing, and expanded and enhanced the League's Annual Fund Appeal. We also developed the case for more aggressive acquisition investment that would realize positive returns in two years.
Results. During year one, Avalon delivered 100% growth in gross donor revenues, with an additional 35% increase in year two. Over 12 months, we tripled the League's overall donor/member base, which has paid off with consistent year-over-year revenue growth.
Working with Avalon is like being a big fish in a little pond. They're willing to roll up their sleeves and become part of our organization to ensure the outcome is successful.
— Rose Simmons, Manager of Direct Marketing for the League of Women Voters of the U.S.