We are thrilled to announce that Avalon has won a Pollie Award from the American Association of Political Consultants (AAPC)! We won the Pollie for our online work with U.S. Senator Frank Lautenberg (D-NJ) in the category: Internet–Campaign Division–Best Use Of Humor: Democrat.
Senator Frank Lautenberg (D-NJ) announced recently that he will not be running for re-election in 2014. Now 89 years old, Senator Lautenberg is a true example of the American Dream – a World War II veteran who attended college on the G.I. Bill, he founded and nurtured a successful business, then chose public service as a way to give back to the state and country that gave him so many opportunities.
Last month, I put in my two cents about the political email overload in the recent campaign cycle. And I heard back from many of you that you couldn’t agree more.
Thinking back on the last weeks of the election cycle, was your email inbox as clogged as mine?
It doesn’t seem that long ago when there was lively debate about moving from two to three emails per week – presuming, of course, that there was a good reason to communicate. Well, towards the end of the 2012 cycle, that mild cadence was supplanted by two to three emails per day, in spite of having no good reason to communicate that often. Whether Obama for America, political committees, or individual campaigns of assorted sizes – the frequency set records.
With over 20 million viewers each, the recent Republican and Democratic National Conventions captured the attention of a good portion of America.
While there was much talk about an empty chair, a Clinton barn-burner, and gratuitous audition speeches for 2016, both conventions featured a relentless focus on (and sometimes lip service paid to) job growth, the middle class, and health care. The conventions also provided crystal clear differentiation for voters this November.
Political campaigns and nonprofit organizations have increasingly embraced the power and potential of multi-channel direct marketing fundraising. Much resulting discussion has been devoted to leveraging the unique strengths of various media, ensuring consistent messaging across online and offline channels, and empowering donors to participate and contribute on their own terms.
Less discussed, however, is how organizations financially account for the complexities of multi-channel dynamics—and, specifically, the importance of “matching back” online revenues to direct mail sources in order to ensure marketing ROI is accounted for properly.