I attended the DMAW List Bazaar on May 9 with three of my Avalon colleagues — to hear what’s new in the list world, and to talk about innovations in acquisition strategy.
At this year’s conference, a large focus was on the Internet; specifically, how the web can help grow donor files and provide valuable customer service outreach. Carie Lewis, Deputy Director of Online Communications at the Humane Society of the US (HSUS), gave a great keynote speech about her organization’s adventures in social media. Some takeaways and advice:
We’ve all heard of a merge/purge and in general, know what this particular chunk of direct mail jargon means. But do you know how sophisticated the merge/purge process has become?
Will Griffiths, Jeff Mello, and I attended the recent List Bazaar Summit held by the Direct Marketing Association of Washington (DMAW). This conference is always a great opportunity to hear different perspectives on management and use of data. It’s a lot of fun to share experiences, and we always learn something new.