We’ve all heard of a merge/purge and in general, know what this particular chunk of direct mail jargon means. But do you know how sophisticated the merge/purge process has become?

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Will Griffiths, Jeff Mello, and I attended the recent List Bazaar Summit held by the Direct Marketing Association of Washington (DMAW). This conference is always a great opportunity to hear different perspectives on management and use of data. It’s a lot of fun to share experiences, and we always learn something new.

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