Here’s what some of our clients have been up to recently:
Photo taken at the 2013 Hope Awards: (from left) Amy Padre, Amelia Stanley, and Kristen Shank Finn.
Recently, Allison Porter, Dara Igersheim, and I attended the 2013 American Museum Membership Conference (AMMC) in Atlanta, which draws museum staff from all over the country, and from varying sizes of museums, for a packed agenda on all facets of membership.
One of the areas discussed at this year’s conference was how, as membership professionals, we are also customer service professionals, seeking to acquire, engage, and retain our customers/members/donors – something arts organizations, in particular, do well.
Here’s what some of Avalon’s clients have been up to lately:
National Parks Conservation Association President Tom Kiernan applauded President Obama this spring for using the Antiquities Act to name three new National Monuments. Not only do these new monuments provide thousands of acres of open space for everyone to enjoy, but the monuments also honor prominent figures in American history.
Here’s a wrap-up of what some of Avalon’s clients have been up to lately:
One of the puzzles that keeps us all guessing in the field of nonprofit fundraising is what it is that motivates donors to give. Long or short letter? Benefits? Envelope teasers? Institutional messaging? Unfortunately, as we all know, the only way to find out is through consistent, ongoing testing.
Any marketer who’s tried guessing which test will outperform the control, knows that in reality, no one can say every time what motivates donors. Not even donors! But we can make some educated guesses, especially when it comes to arts donors.
Here’s a report on what some of Avalon’s clients have been up to so far this year.
Also, two clients have reached big milestones this year: the Religious Coalition for Reproductive Choice marks its 40th anniversary in 2013, and the National Gay and Lesbian Task Force celebrates its 25th anniversary – stay tuned for more on these vital organizations’ anniversary-year plans.
Avalon clients have been busy making news, so we have lots to cover:
As always, our clients are busy and making news:
October is National Breast Cancer Awareness Month, and National Breast Cancer Coalition President Fran Visco is highlighting NBCC’s goal of ending the disease by January 2020, and calling on President Obama and Mitt Romney to do their part to help reach that goal. "We want and expect that every person who holds the office of President of the United States will combine leadership with vision,” says Visco in a recent blog post on Huffington Post. “That she or he will be someone who knows the limitations of what is and imagines what can be—and then makes it happen…We must create an innovative environment for breast cancer research that will lead us toward the eradication of the disease." Read Visco’s full blog and also learn the concrete steps you can take this month to help end breast cancer.
As always, our clients have been busy, and the news outlets take notice: